Fashion Alternatives: An Index of Buyer's Guides for EU Shoppers

Few people go looking for a new way to shop. They look for an alternative to the shop they already use. This page gathers our buyer's guides, by brand and by question, all built on the same checks you can use anywhere.

How these guides work

Every guide on this page asks the same five questions, because they are the ones that decide whether you will wear a piece or regret it:

  • Fabric: what does the composition label say, and how will that fabric feel and wash?
  • Fit: do the measurements match a piece you already own and like?
  • Delivery and returns: what does the shop's policy page say, before you order?
  • Cost per wear: what will the piece cost you each time you put it on?
  • Care: can you look after it at home, and is it worth mending?

The guides name other shops only so you can find the one you searched for. They do not describe, rank or judge any other company. You can check everything they suggest yourself, on any shop's own pages.

Alternatives by brand

Women's fashion

Men's fashion

Jewellery and accessories

Comparing two shops side by side

If you are choosing between us and a shop you already know, these checklists give you the questions to put to both, and where to find the answers on each site:

They do not tell you which shop to pick. They help you decide for the piece in front of you.

Guides to the bigger questions

Some questions are not about one shop at all:

Where WowStore stands

We are an online store based in the Netherlands, shipping across the EU, with two worlds: Look for fashion and accessories, and Home for the spaces you live in. We sell new pieces. We hold no certificates, and we do not claim any.

What we can offer is information and tools. Where the maker gives the fibre composition, it is on the product page. You can check measurements against our size guide, try looks on your avatar in the Dressing Room (Magic Mirror sits on our fashion product pages), and plan outfits from what you own in the Mix & Match Studio.

If you would rather judge the clothes than read about them, start with everyday clothing, dresses, jackets and coats or men's fashion.

How giving works when you shop with us

5% of each sale goes to a cause you choose. After your order you pick one of three causes: CARE International, Cool Earth or Project Zero. The donation is paid out through PayPal Giving Fund UK. Those three causes, together with how we run our own store (honest product data, fair prices), are matched to 11 of the 17 UN Sustainable Development Goals.

That is the heart of the 1% Movement: small choices × millions of us = change. It is a giving promise we can show you, and it is the only promise we make on this page.

Questions people ask

Do these guides say which shop is better?

No. They give you the same checks for any shop, so you can decide for each piece yourself.

Why do the guides name other brands?

Because that is what people search for. Naming a shop helps you find the right guide; the guides say nothing about that shop's products or practices.

Does WowStore hold any certificates?

No, and we do not describe our products with certification labels. Where the maker states the fabric composition, you will find it on the product page.

Where should I start?

Pick the guide for the shop you use most, then try the cost per wear calculator on the next piece you are thinking of buying.

Spotted something we missed?

Tell us. The brand only improves when the people who actually shop it shape it.