WowStore.live
Global Manifesto
Our Mission

The 1% Movement

Dress the moments that matter. Move the world 1% at a time. 5% of each sale goes to a cause you choose after you order: CARE International, Cool Earth or Project Zero.

Discover the Vision
You were never meant to choose between the wardrobe you want and the world you want. Every order already moves money toward a cause you chose. Nothing to opt into, nothing extra to pay.
The Strategy

Three Pillars of Change

01
Shop to Empower
5% of each sale goes to a cause you choose after you order. It comes out of the sale itself, so it costs you nothing extra. Round up for a cause at checkout is a separate, optional donation. Allocations run through Virtue Impact and are paid out via PayPal Giving Fund UK.
02
Share to Reclaim
Clothes are meant to be worn, not cycled through. Share a piece you love and your friend's first order earns you credit toward your next one. The pieces that stay in wardrobes are the ones that make this work.
03
Invite to Own
You decide where the money goes, on every single order. The causes are chosen by the people buying rather than picked for you, and each one is matched to United Nations Sustainable Development Goals.
The Numbers We Can Show

Small Choices × Millions of Us = Change

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5%
Of Each Sale
5% of each sale goes to a cause you choose — calculated on the sale, not the profit.
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3
Causes You Choose From
CARE International, Cool Earth and Project Zero. You pick after you order; if you don’t, your 5% rotates evenly across the three.
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11 of 17
UN SDGs Matched
Our three causes, plus how we run our own store, are matched to 11 of the 17 UN Sustainable Development Goals.
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€0
Extra Cost to You
No extra cost to you. The 5% comes out of the sale itself; Virtue Impact pays it out via PayPal Giving Fund UK.
The Lifestyle

Look Good · Live Well · Balance · Grow

1

Look Good

  • Pieces for the moments that matter, picked by Lucy for fit, finish and an honest price.
  • Fewer, better pieces you actually come back to.
2

Live Well & Find Balance

  • A wardrobe that fits your life: less time deciding, more time living.
  • 30 days to change your mind, on every order.
3

Keep Growing

  • Style is something you grow into. Lucy builds new looks around what you already own.
  • Invite a friend and you both earn Wows toward your next piece. That is how a movement grows.
Open Blueprint

Why We Share This Manifesto

The big challenges of our time are too large for one shop to solve. So we share how we do it, and invite others to do the same.

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A Replicable Blueprint

Any shop, from the Netherlands to Nigeria, can build giving into the price of every sale and let its customers choose the cause.

🤞

The Consensus Effect

Just as the Dutch polders needed everyone to work together to keep the water out, real change needs many of us. Small choices × millions of us = change.

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One Number, No Fine Print

We make one promise we can show: 5% of each sale goes to a cause you choose. Copy it, and hold us to it.

Our causes and our store are matched to 11 of the 17 UN Sustainable Development Goals
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Join the 1% Movement.
Small choices × millions of us
= change.

Look good, live well, find your balance, keep growing — and give while you do.

Shop the Movement Create With AI Studio
WowStore.live — WowStore Your Business, WowStore Your Life
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