We Care
5% of each sale. You choose where it goes.
5% of each sale goes to a cause you choose. Not 5% of profit: 5% of the sale. A share of the sale is a number anyone can check, and it cannot be accounted away.
After you order, you pick one of three causes: CARE International, Cool Earth or Project Zero.
How it works
Step 1
You order
Every product in the store is included. Your price stays the same: the 5% comes from WowStore's side of the sale.
Step 2
You choose, after you order
On the order confirmation page you pick one of the three causes. You choose after you order, not before.
Step 3
It is paid to the charity
Our giving partner, Virtue Impact, pays the donation out through PayPal Giving Fund UK (registered charity no. 1110538), which passes it to the charity.
The three causes
CARE International
In CARE's words: "CARE works to help save lives and defeat poverty across the globe."
CARE's own figure: 57% of the direct participants of its programs are women and girls.
Cool Earth
In Cool Earth's words: "We support Indigenous peoples and Local Communities to fight the climate crisis."
Project Zero
In Project Zero's words: "We specialize in building community and utilizing art to accelerate collaboration and solutions to regenerate our marine ecosystems in our lifetime."
What we have given so far
€9.89
5% of €197.76 in sales, across four orders. Virtue Impact confirmed those four orders on 5 September 2026. One further order was refunded in full, so it gives nothing and is not counted.
It is a small number, and we publish it anyway. Virtue Impact pays out on the 20th of the month. When the donation confirmation and the PayPal Giving Fund receipt arrive, we add them to this page.
Questions
Is it 5% of the profit?
No. It is 5% of the sale. Profit can be pushed towards zero on paper; a share of the sale cannot.
When do I choose the cause?
After you order, on the order confirmation page. Nothing needs to be chosen before you pay.
What happens if I do not choose?
Virtue Impact allocates the donation to one of the three causes, rotating between them so that over time each receives an even share. Nothing is lost.
What if I return my order?
When an order is refunded, its donation is refunded too. You can read the return rules in our refund policy.
Does WowStore keep the money?
No. The donation is charged to WowStore and paid out by Virtue Impact through PayPal Giving Fund UK (registered charity no. 1110538), which passes it to the charity you chose.
Does it cost me anything extra?
No. The price you see is the price you pay. The 5% comes out of what WowStore receives.
We care for you, too
Questions about an order, a size or a return: email support@wowstore.live or use the contact form. You have 30 days after receiving an item to request a return, and in the EU you also have the 14-day right of withdrawal.
For style help, ask Lucy in the chat on any page. Lucy is AI.
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