Full support in the most beautiful form — a bordeaux bra that earns the right to be seen.

The piece

This full-figure underwire bra arrives in a rich bordeaux — a deep burgundy-red that reads as luxurious and considered rather than simply bold. The cups are semi-sheer, finished with a chevron embroidered overlay that creates a geometric texture across the cup surface, catching light at different angles and giving the bra a depth that solid fabrics cannot replicate. A small front bow sits at the centre gore, a classic intimate apparel detail that adds a finishing touch of delicacy to an otherwise structured, substantial garment. The underwire provides full-cup support with a shape that lifts and centres rather than compresses, which is the correct engineering for a fuller-figure bra that genuinely does its job.

This is lingerie designed to be beautiful whether seen or not — the kind of piece that makes getting dressed feel like an act of self-care rather than a functional necessity. Worn under a deep V blouse it becomes visible. Worn under a structured blazer it stays private. Either way, the wearer knows it is there, and that knowledge changes how you carry yourself through a day.

Who it is for

For fuller-figured women who refuse to accept the false compromise between support and beauty. The full-figure bra market has historically offered either serious engineering at the expense of aesthetics or beautiful lingerie that fails to deliver adequate support. This bra is built to refuse that compromise: full-cup coverage, proper underwire structure and a liftingsilhouette, all delivered in a semi-sheer embroidered fabric that is unambiguously beautiful. It is for the woman who deserves to feel as good in her underwear as she does in everything she puts on top of it.

Closer look

• Full-cup silhouette — complete coverage with a lifted, centred shape
• Underwire construction — structured support that distributes weight evenly
• Semi-sheer cups — visibility balanced with coverage for a luxurious effect
• Chevron embroidered overlay — geometric texture across both cups
• Bordeaux colourway — deep burgundy-red, rich and warm
• Front bow at centre gore — a delicate finishing detail
• Adjustable straps — customisable for the right shoulder positioning
• Multiple hook-and-eye fastening at the back — secure closure with room for fit adjustment

Fabric and feel

The outer cup fabric is a semi-sheer mesh or lace-blend base with the chevron embroidery applied over it, creating a layered texture that is soft against the skin despite its structural appearance. The embroidery threads are smooth and lie flat against the cup rather than creating raised ridges that would be visible through clothing. The underside of the cup is lined with a smooth non-embroidered fabric for comfort against the skin. The underwire channels are padded at the point of contact so the wire sits below the bust without digging. The straps are elasticated with a matte finish — they adjust smoothly and hold their position without slipping during wear. The bordeaux colour is rich and consistent across the embroidery, the mesh base and the straps — this is a bra where the colour has been matched across different fabric types, which is more complex to achieve than it appears.

Fit and silhouette

Size according to your usual bra sizing — band size for underbust measurement, cup size for the difference between underbust and fullest-bust measurement. For fuller figures, a proper band fit is critical: the band should sit horizontally level all the way around the body, with two fingers fitting comfortably underneath at the back. If the band rides up at the back, size down in the band and up in the cup. The underwire should sit flat against the ribcage at the front and underarm — if it lifts away from the body, size up in the cup. Straps should touch the shoulder without digging, adjusted so you can slip two fingers underneath comfortably.

Styling

The bordeaux colourway and semi-sheer cup make this bra genuinely beautiful as a visible layering piece: wear under a sheer black blouse for a lingerie-as-outerwear look that has established itself as a confident and sophisticated styling choice for evenings and creative-industry daywear. Under a deep plunge V-neck in cream or ivory, the bordeaux peeks at the centre and sides in a way that feels considered rather than accidental. For days when the bra stays entirely private, the knowledge of wearing something this beautiful under your clothing is its own form of dressing intentionally — it is the foundation that changes how the rest of your outfit feels from the inside.

Occasions

Everyday wear for fuller-figured women who want proper support without sacrificing aesthetics. Date nights and special occasions where beautiful lingerie is part of the preparation ritual. As a visible element in a sheer-top styling context for fashion-forward day or evening dressing. Gifting — a well-chosen full-figure bra in a beautiful colourway is an exceptionally thoughtful and useful gift for women who rarely invest in their own lingerie wardrobe. Wardrobe building: the bordeaux bra is a foundational piece that every capsule lingerie collection should include alongside black and nude.

Care

Hand-wash in cool water with a gentle lingerie detergent to preserve the embroidery and the underwire shape. Gently squeeze to remove excess water — do not wring or twist, which can distort the cup shape. Lay flat to dry on a clean towel rather than hanging, which can stretch the wet fabric under its own weight. Do not tumble dry — heat causes the underwire to warp and the elastic to lose its recovery. Do not machine wash, even on a delicate cycle. Store the bra with the cups facing upward and the cups nested rather than folded flat to prevent the cups from losing their shape over time.

Wow detail

Chevron embroidery on a semi-sheer cup is one of the more technically demanding decorative choices in bra construction — the geometric pattern must align across both cups symmetrically, following the curved seams of the cup structure without distorting. When executed well, as it is here, the result is a cup surface with genuine visual complexity that changes depending on how the light hits it: from the front it reads as a rich textured fabric, from the side it catches the light along the diagonal embroidery lines in a way that is unmistakably luxurious. That is the detail that separates this bra from everything else at its price point.

Conscious fashion

5% of every WowStore order funds a cause you choose — clean water, education, or healthcare.

Our promise

Every order includes free EU delivery on orders over €69. For lingerie, fit is everything — if the sizing is not right, our 30-day returns process is straightforward and we will help you find the correct size. We want every woman who orders this bra to receive one that fits beautifully, so please do not hesitate to reach out if you need sizing guidance before or after your order arrives.