Global Initiatives — How Your Purchase Funds Change

Every Purchase. Every Order.

5% of Each Sale Goes
to a Cause You Choose

You choose the cause. We handle the rest. No donation buttons, no extra cost: 5% comes off every sale itself.

5%
of each sale
to a cause you choose
3
causes you choose
after you order
11 of 17
UN SDGs our causes
are matched to
Simple Process

How It Works

Three steps. Zero compromise on style.

1

Shop What You Love

Browse our curated collections. Lucy AI helps you find your perfect look in seconds.

2

Pick Your Cause

After you order, choose where your 5% goes: CARE International, Cool Earth or Project Zero. If you don’t pick, it rotates evenly across the three.

3

We Handle Everything

WowStore routes your 5% through Virtue Impact, and it is paid out via PayPal Giving Fund UK.

Your Choice

Three Causes You Can Choose

Each matched to United Nations Sustainable Development Goals

🧵

CARE International

Works with women and girls to break cycles of poverty and inequality.

UN SDG 5 & 1
🌳

Cool Earth

Protects endangered rainforest alongside the Indigenous communities who live in it.

UN SDG 13 & 15
🌊

Project Zero

Ocean conservation: reef and marine habitat protection.

UN SDG 14
Our Vision

The 1% Movement

Movements don’t need everyone. They need the 1% who start.

Small choices × millions of us = change.

WowStore started in Amsterdam in 2024. Look good, live well, find your balance, keep growing — and give while you do. That is the 1% Movement.

Global Alignment

Matched to 11 of the 17 UN Sustainable Development Goals

Our three causes, plus how we run our own store, are matched to 11 of the 17 SDGs. We have submitted our work to the UN SDG Acceleration Actions.

SDG 1 — No Poverty SDG 2 — Zero Hunger SDG 3 — Good Health SDG 5 — Gender Equality SDG 8 — Decent Work SDG 11 — Sustainable Cities and Communities SDG 12 — Responsible Consumption and Production (our own store) SDG 13 — Climate Action SDG 14 — Life Below Water SDG 15 — Life on Land SDG 16 — Peace, Justice and Strong Institutions
Why Trust Us

Built on Transparency

🔍

One Number

5% of each sale, calculated on the sale, not the profit. Allocations run through Virtue Impact and are paid out via PayPal Giving Fund UK. A refunded order carries no donation.

🇳🇱

Built in the Netherlands

WowStore is a registered Dutch company (KVK 96545720). EU consumer law, GDPR compliant. Based in Amsterdam since 2024.

💬

Ask Us Anything

Want to know where an item comes from, or which cause your 5% went to? Ask us and we will tell you what we know.

Ready to Shop with Purpose?

5% of each sale goes to CARE International, Cool Earth or Project Zero. You pick.

Spotted something we missed?

Tell us. The brand only improves when the people who actually shop it shape it.