Global Initiatives — How Your Purchase Funds Change

Every Purchase. Every Order.

5% of Every Order Funds
the World You Want

You choose the cause. We handle the rest. No donation buttons, no empty promises — impact is built into every single order.

5%
of every order
goes to impact
4
UN-aligned causes
you pick at checkout
11
UN SDGs directly
supported
Simple Process

How It Works

Three steps. Zero compromise on style.

1

Shop What You Love

Browse 5,000+ curated products from vetted EU suppliers. Lucy AI helps you find your perfect look in seconds.

2

Pick Your Cause

At checkout, choose where 5% goes — clean water, education, climate action, or healthcare. You decide every time.

3

We Handle Everything

WowStore automatically routes your 5% through Virtue Impact, a verified SDG-aligned giving platform.

Your Choice

Four Causes You Can Fund

Aligned with the United Nations Sustainable Development Goals

💧

Clean Water

Safe drinking water access in Sub-Saharan Africa and South Asia.

UN SDG 6
📚

Education

Quality education and learning for children and young adults globally.

UN SDG 4
🌱

Climate Action

Tree planting, carbon offsets, and clean energy for underserved communities.

UN SDG 13
🏥

Healthcare

Medical supplies, vaccines, and healthcare access for vulnerable populations.

UN SDG 3
Our Vision

The 1% Movement

If just 1% of global e-commerce adopted this model, 9% would follow organically within three years.

At 10% adoption, there is enough momentum to reform trade finance itself.

WowStore started in Amsterdam in 2024. Every order proves the model works. You are not just shopping — you are part of the proof that commerce can be a force for good.

Global Alignment

Aligned with All 17 UN Global Goals

Our four causes touch 11 of the 17 SDGs directly

SDG 3 — Good Health SDG 4 — Quality Education SDG 6 — Clean Water SDG 7 — Clean Energy SDG 10 — Reduced Inequalities SDG 12 — Responsible Consumption SDG 13 — Climate Action SDG 14 — Life Below Water SDG 15 — Life on Land SDG 17 — Partnerships
Why Trust Us

Built on Transparency

🔍

Full Transparency

Every 5% allocation is processed through Virtue Impact — a verified giving platform with real-time reporting. No vague claims. Auditable impact.

🇳🇱

Built in the Netherlands

WowStore is a registered Dutch company (KVK 96545720). EU consumer law, GDPR compliant, ethically sourced. Based in Amsterdam since 2024.

📹

AI Documentary Series

Every 21 days we publish a short documentary showing exactly where contributions go. Real communities. Real outcomes. Real proof.

Ready to Shop with Purpose?

Every outfit you buy funds something real. Clean water, education, or healthcare. You pick. We deliver.

Spotted something we missed?

Tell us. The brand only improves when the people who actually shop it shape it.