At a glance — WowStore vs Reserved

What matters	WowStore periwinkle blouse	Reserved tops
Core promise	One blouse for the consultant whose presence does the talking	Casual-chic everyday tops with broad style range
Best for	Career-established women 38 to 46 in client-facing work	Shoppers who want current, low-commitment basics
Fabric	Structured jersey with a bust seam that holds shape	Soft everyday knits and woven blends, season-led
Neckline and detail	Clean scoop neck, short sleeve, chest pocket	Varies widely across a large rotating catalogue
Sizing	36 to 44, cut for a real working day	Wide range across many separate styles
Color	Periwinkle that sits between navy and pastel, also beige	Full seasonal palette refreshed often
Trend response	Slow on purpose, built to rotate not retire	Fast, with frequent new drops
Impact per order	5% to a cause you choose	Standard retail, no per-order cause split

Fit and sizing

Reserved earns its reputation on range. Across a large catalogue you will find a cut for almost any body and mood, and the everyday knits sit easy on most figures. If your priority is finding something that fits today from a deep selection, that breadth is a real strength.

We went the other way and tuned one cut. The blouse runs 36 to 44 with a scoop neck that frames the collarbone and a bust seam that gives the front structure instead of clinging. For a 38 to 46 figure carrying a full day of meetings, that means the line stays clean when you sit, reach, and gesture, which is exactly when a softer top tends to lose its shape.

Fabric and material

Reserved leans on soft, season-led knits and woven blends that feel comfortable straight off the rack and suit a relaxed everyday rhythm. For casual wear that is the right call.

Ours is a heavier jersey chosen for recovery, not just softness. It pulls on with no fuss, but the bust seam and weight keep the silhouette composed through a long day. The point is that it can read as deliberate in a room full of younger associates, where a thin everyday knit reads as off-duty.

Color and occasion

The periwinkle is the quiet argument here. It sits between navy and pastel, so it carries the seriousness of a dark tailored piece without the heaviness, and it lifts a beige or grey suit instead of disappearing into it. It works under a blazer in a boardroom and stands on its own at a networking table. The beige colorway covers the days you want the focus elsewhere. Reserved offers a far wider palette refreshed every season, which is the better choice if you like changing color with the calendar.

Where WowStore falls short — honestly

Four places Reserved beats us today, named plainly.

• Name recognition. Reserved is on high streets across Europe. Most people have never heard of us. We will get there. We are not pretending we are already there.
• Variety. They carry hundreds of tops. We carry one blouse we believe in for this persona. If you want choice in a single visit, they win. We are growing the line carefully rather than flooding it.
• Physical stores. You can touch their fabric before you buy. You cannot touch ours yet. We are investing in better fit guidance and returns to close that gap, but the storefront is not there today.
• Same-week trend response. They can put a runway shape on the floor in days. We design slowly for pieces that last. If you want this week's trend now, we are the wrong shop, and we will not pretend otherwise.

We will get there on reach and convenience. We are not pretending we are already there.

Spotted something we missed

If a detail on this page or the product feels off, the periwinkle photographs differently than it looks in person, a measurement reads wrong, or a claim does not match what you received, tell us. Every product page has a Report an issue link that routes straight to our listing review loop at /api/lucy/listing-report. A real person reads it, and corrections go live fast. We would rather you co-create the catalogue with us than quietly walk away.

The real differentiation — 5% to the cause you choose

Here is the part no comparison table captures. Every order sends 5% to a cause you choose, not 1% to a brand foundation we control. You pick where it lands.

The math matters. The old retail standard is 1% routed to a company's own foundation. We give five times that, and we hand the choice to you. If even 1% of this market moved its spending to a 5% model, that is the equivalent of ten times the impact the 1%-to-our-own-foundation standard delivers today. One blouse will not save an ocean. A rotation of buying decisions made by people who would have spent the money anyway is a different scale of thing.

So the question is not only which top fits better. It is whether the money you were going to spend on a blouse can do five times the work on the way out the door.

When Reserved is the right pick

Buy Reserved when you want choice and currency. If you like refreshing your wardrobe with the season, you want to see and feel a top in a store before buying, you need several options at an accessible price, or you simply want this week's shape now, they are built for exactly that. Their everyday casual-chic range is a strong fit for a fast, low-commitment wardrobe, and there is no shame in wanting that.

When WowStore is the right pick

Buy from us when you want one piece to carry weight for years. If you are a consultant or senior professional between 38 and 46 who needs to read as composed before you say a word, who is tired of soft tops that lose their shape by the afternoon, and who wants the money to do more than dress you, this blouse was designed for that exact day. It dresses the in-between moments your sharp tailoring already covers, and it sends 5% to a cause you choose.

Common questions about this comparison

Can a pull-on jersey blouse actually read as professional?

Yes, when the fabric and cut do the work. This one uses a heavier jersey with a structured bust seam and a clean scoop neck, so it holds its line through a full day instead of going soft by afternoon. The pull-on ease is for you. The structure is what the room sees.

How is this different from a similar Reserved top?

Reserved sells a broad range of casual-chic tops for everyday wear at accessible prices. We made one blouse for a specific person: the 38 to 46 client-facing professional who needs quiet authority. It is narrower on purpose, built to rotate for years, with 5% of every order going to a cause you choose.

Will the periwinkle work in a conservative boardroom?

It is built for that room. Periwinkle sits between navy and pastel, so it reads serious without the weight of black, and it holds up under a blazer or on its own. If you need the focus elsewhere on a given day, the beige colorway covers it cleanly.

Does the 5% to a cause raise the price?

No. The 5% comes out of our margin, not as a markup added on top of what you pay. You choose where it goes. The point is that money you were going to spend on a blouse anyway does five times the work of the standard 1%-to-a-brand-foundation model.

What sizes does it come in and will it fit a 38 to 46 figure?

It runs 36 to 44 and is cut for a real working body, not a sample frame. The bust seam gives shape across a fuller chest and the jersey recovers through movement. If you are between sizes, the Report an issue link and our fit guidance can help before you commit.

Ready to make your purchase count?

One blouse, built to rotate, with 5% going to a cause you choose. See the periwinkle jersey blouse and decide for yourself.