At a glance — WowStore vs Nasty Gal

What you're comparing	WowStore	Nasty Gal
Who it's designed for	Career-established women who want work pieces that signal intention	Younger shoppers chasing the current trend cycle
Stone	Natural red agate, each pendant slightly different	Red agate, styled as a seasonal accent
Chain	18k-gold-tone stainless steel, built for daily wear	Fashion-grade metal suited to occasional wear
Use case framing	Boardrooms, client meetings, networking	Going out, festivals, statement looks
Trend speed	Slower; we restock proven pieces, not weekly drops	Fast; new looks arrive constantly
What your order funds	5% to a cause you choose at checkout	Standard retail margin
Brand recognition	Small and growing	Large, well-known name
Best summed up as	A quiet authority signal	A bold seasonal statement

Fit and sizing

Nasty Gal does a good job sizing for layering. Their chains tend to sit at lengths that stack well with chokers and longer pendants, which suits the styled, multi-piece looks their shoppers reach for.

Our chain sits at a length meant to land just below the collarbone, where a single pendant reads clearly across a meeting table rather than getting lost in a stack. The clasp is rated for repeated daily fastening, because this is a piece you put on every working morning, not one you save for a night out.

Fabric and material

Nasty Gal's metal is fashion-grade, which keeps the price friendly and works well for pieces you wear for a season and rotate out. That's a fair trade for their buyer.

We use 18k-gold-tone stainless steel for the chain and setting, chosen because it resists tarnish through daily wear, sweat, and the constant on-off of a working week. The red agate itself is natural stone, so the grain and depth of color vary from piece to piece. You're getting one specific stone, not a printed pattern.

Color and occasion

Red agate carries weight. Against a navy blazer or a charcoal suit it reads as deliberate, not loud, which is exactly the register you want when you're trying to be taken seriously before you speak. The heart shape softens it just enough to feel personal rather than corporate.

Nasty Gal leans into the brighter, bolder end of how red agate can be styled, which lands well for evenings and events. We've tuned ours for the working day: meetings, pitches, the networking floor, the moments where you want eye contact to find you first.

Where WowStore falls short — honestly

We'd rather you hear this from us than find out after.

• Name recognition. Nasty Gal is a name people already know. We're not. If brand familiarity matters to you, that's a point in their column. We'll get there. We're not pretending we're already there.
• Variety. They carry a deep, constantly refreshed catalog. We keep a tighter range of pieces we believe in. If you want endless options in one place, we're thinner. We'll get there.
• Physical stores. You can't walk in and try our pendant on a high street today. We're online only for now. We'll get there. We're not pretending we're already there.
• Same-week trend response. When a look blows up, Nasty Gal can have it live in days. We move slower by design, which means we sometimes miss the exact moment a micro-trend peaks. We'll get there.

Spotted something we missed?

If you read this comparison and think we got something wrong, or that we're flattering ourselves on a point where Nasty Gal actually wins, tell us. Every product page has a "Report an issue" button that routes straight to our listing review loop at /api/lucy/listing-report. Real notes from buyers have already changed how we describe chain length and stone variation. This page gets better because people like you push back on it.

The real differentiation — 5% to the cause you choose

Here's the part that actually separates the two options, and it isn't the metal.

With every order, 5% goes to a cause you choose at checkout. Not a token line item routed to a brand foundation, and not 1% quietly kept in-house. You pick where it lands, and it's five times the old standard.

The math is worth sitting with. The common giving benchmark has long been 1% of revenue directed to a company's own foundation. We commit 5%, to a cause you choose. So even if only 1% of the market ever shifts its buying toward this kind of model, that's the equivalent of moving 10% of giving under the old 1%-to-brand-foundation standard. Your single purchase is a small lever on a large number. Buy the necklace because it's the right necklace for your work wardrobe. The fact that it also makes your order count is the part Nasty Gal's listing can't offer.

When Nasty Gal is the right pick

If you're shopping for a bold piece to wear this season, you want it fast, and you care more about the look right now than how it ages over years of daily wear, Nasty Gal is the better call. They're honest about being trend-driven, they execute that well, and for a younger buyer building a rotating wardrobe, that's exactly the right fit. No notes.

When WowStore is the right pick

If you're a consultant or senior professional building a small set of pieces you'll reach for every working week, you want a chain that survives that wear, and you want the stone on your collarbone to communicate intention before you say a word, this is your necklace. It's for the woman tired of being overlooked in the room who'd rather signal her experience than announce it.

Common questions about this comparison

Short answers first, with a little context underneath.

Is the red agate real stone in both? Yes in ours, and Nasty Gal also uses red agate. The difference is framing: we treat each natural stone as a one-off with its own grain, while their styling leans on the color as a seasonal accent. Both are genuine agate.

Which chain lasts longer with daily wear? Ours is built for it. We use stainless steel chosen to resist tarnish through constant on-off wear, sweat, and a full working week. Nasty Gal's fashion-grade metal suits occasional wear better than everyday rotation, which fits how their buyers use it.

Will this look too casual for a boardroom? No. The pendant sits below the collarbone where a single stone reads clearly across a table, and red agate against a blazer reads deliberate rather than loud. It was tuned for meetings, not evenings out.

Does the 5% really go where I want? Yes. You choose the cause at checkout, and 5% of your order goes there. It isn't kept in-house or routed to a brand foundation. You decide, and the percentage is five times the common 1% benchmark.

Why is Nasty Gal cheaper? Different priorities. They optimize for fast, trend-led pieces at an accessible point, which serves their buyer well. We optimize for daily-wear durability, persona-fit for working women, and the giving model. You're paying for a different job done.

Ready to make your purchase count?

If a piece built for your working week, on a chain made to survive it, with 5% going to a cause you choose sounds like the right call, see the full pendant here.