Alternatives to NA-KD for Women's Fashion: What to Check

This practical buyer guide walks you through simple checks for choosing womenswear you will actually wear.

Read the fabric composition label first

When you are looking at any garment, open the full product details and find the fabric composition line. Do not skip this. This is the first thing you can verify for yourself, no brand marketing required. Feel and behaviour are everything here. If you prefer pieces that hold their shape after washing, note the amount of stretch fibres listed. If you like soft fabric against skin, look for smooth weave descriptions. Avoid any product page that does not show full fabric breakdown. Every garment sold in the EU must publish this information. You already know which fabrics you enjoy wearing. Use that knowledge, not sales copy, when comparing pieces. Some fabrics crease easily, some will need ironing after every wash, some will pill after a few wears. This one check will eliminate most disappointing purchases before you add anything to your basket. Browse Women's Collection

Always check fit before you order

Bad fit is a common reason people only wear a garment once or twice. When you are browsing alternatives, do not just select your usual size. Every brand cuts garments differently. First, lay flat a garment you already own that fits you well. Measure the chest, waist and hip width in centimetres. Then compare those numbers directly to the size guide on the shop you are looking at. Do not rely on generic S/M/L labels alone. If a shop does not publish these measurements, do not order. At WowStore you can use our Size calculator to match your existing garments, and you can try pieces on your digital avatar first in the Avatar Studio. This removes almost all guesswork about how something will sit on your body. You will avoid most return trips, and you will end up with pieces you actually reach for every week.

Check delivery and return rules first

Before you enter any payment details, read the full shop policies. This is not fine print you can ignore. Check what happens if the garment arrives damaged, if it does not fit, if you change your mind once you have it in hand. Note if returns are free, if there is a cut off date, if you have to cover return postage yourself. Many people skip this step and end up frustrated later. No order is such a good deal that you should accept unclear or unfair return terms. This check takes one minute, and it will save you time and money later. Never complete checkout until you have confirmed this. You can read our Shipping and Returns pages at any time, they are linked at the bottom of every page on the site.

Calculate cost per wear for every piece

This is the single most useful number you can use when comparing garments. It works for every piece, every price point. To calculate it: divide the price of the garment by the number of times you expect you will actually wear it. That is the real cost of each wear. For example: a €60 coat worn 60 times costs €1 per wear. A €15 top you wear only twice costs €7.50 per wear. That top is much more expensive in real terms. This calculation removes the illusion of cheap prices. When you are looking at alternatives, always run this sum first. It will help you choose pieces that give you good value over time, instead of pieces that only look good on the checkout screen. You do not have to spend more. You just have to spend on the right things for you. Browse Mix & Match Wardrobe

Check garment care instructions

How long a piece lasts depends almost entirely on how you can wash and store it. Every garment comes with clear care instructions on the label. Always check these before you buy. Some fabrics can only be hand washed. Some can not go in the tumble dryer. Some need specialist dry cleaning every time they get marked. You know your own habits. If you will never hand wash a t-shirt, do not buy a t-shirt that requires hand washing. If you will not pay for dry cleaning, pass over pieces that need it. There is no shame in this. You do not have to change your routine for a garment. Where the maker gives care instructions, you will find them on the product page, and you can also use our Fabric care guide for tips to keep your pieces in good condition for longer. Simple, regular care will double the usable life of most garments. Browse Fashion That Gives Back

Plan your wardrobe before you buy

Before you buy any new piece, ask one simple question: what three items already in your closet will this go with? If you can not answer this immediately, step away. It is very easy to buy a nice looking piece that matches nothing you already own, and then leave it hanging unworn. You can avoid this completely by planning first. On WowStore you can use the Mix & Match Studio to test new pieces against items you already have saved in your Virtual Closet. Lucy our AI stylist can also suggest combinations you might not have thought of. This helps you buy only pieces that slot neatly into your existing wardrobe. You will end up with far fewer unused garments, and you will get much more use out of everything you own. 5% of each sale goes to a cause you choose.

Pieces to try in the Dressing Room

Real pieces you can order now. Open one and try it on your avatar in Magic Mirror before you decide; your size and today's price are on the product page.

Floral Lace Trim V-Neck Dress

Women's Longline Zip-Up Hoodie

Elegant Tailored Waistcoat & Trouser Set

How giving works when you shop with us

5% of each sale goes to a cause you choose. After your order you pick one of three causes: CARE International, Cool Earth or Project Zero. The donation is paid out through PayPal Giving Fund UK. Those three causes, together with how we run our own store (honest product data, fair prices), are matched to 11 of the 17 UN Sustainable Development Goals.

That is the heart of the 1% Movement: small choices × millions of us = change. It is a giving promise we can show you, and it is the only promise we make on this page.