WowStore vs Shein: A Neutral Shopper's Comparison Checklist

Use this simple checklist to compare shops, so you pick what fits how you shop right now.

Check product range first

When you compare any two shops, first note what range each carries. Some shops carry almost every trend that appears. Others curate a smaller set of pieces.

WowStore carries Look and Home ranges, with clothing, accessories, decor and personal care. You will not see every new viral style listed here. Instead you will find pieces selected to work across more than one season.

When you are shopping for something you only need once, that is fine. When you are shopping for something you will reach for week after week, note how long each shop keeps a style listed. If it is removed after one week, it is very unlikely the piece was made to be worn long. Browse Everyday Clothing to see the current range.

Verify size and fit information

Next, check what each shop tells you about fit before you pay. On any shop, open 3 random product pages. Count how many have written fit notes, actual garment measurements, and photos on different body shapes.

On WowStore, where the maker provides this detail, you will see exact measurements and fit notes on the product page. You can also use our size calculator to check against your own body measurements.

Never assume sizes work the same across shops. Even if you always order the same number size, always check the individual product page. Use the Size calculator or Size guide before ordering.

Look for fabric and care details

Next, check for fabric and care instructions on the product page. This tells you how the piece will feel, how you will need to wash it, and how long it may last.

On any shop, if there is no fabric information listed, you will not know how the item will hold up after the first wash. You will also not know if you can wash it at home, or if it will need specialist cleaning that adds extra cost over time.

On WowStore, where the maker provides this information, it is listed clearly on the product page. We also publish a guide to caring for every common fabric. Read the Fabric care guide for simple maintenance tips.

Test what tools are offered to avoid returns

Many people order clothes that do not work out. Good shops build tools to help you get this right before you checkout.

WowStore offers the Magic Mirror to try clothing on your avatar, Magic Mirror Home to preview home pieces in your room, the Mix & Match Studio and Virtual Closet. These tools exist to help you see how something will work for you, without waiting for delivery.

When you compare shops, check if you can try the piece virtually, or see it in a context that matches your life. This will save you time packing returns and waiting for refunds. Try Magic Mirror · Home for home items, or the Mix & Match Studio for outfits.

Check delivery, returns and support

Always check the official published policies for any shop before you order. Do not rely on comments or social media posts.

For WowStore, you can see the full shipping policy and returns policy at any time, linked at the bottom of every page. These apply the same for every order, for every customer.

When comparing, note: how much delivery costs for your area, how long you have to return an item, if you pay for return postage, and how long refunds usually take. Write these three things down before you place any order. View our Shipping and Returns pages.

What happens with your purchase after you pay

Finally, check what each shop does with the money you spend. This is a valid part of choosing who you buy from.

5% of each sale goes to a cause you choose.

When you compare shops, you can check what each one publishes about this. There is no right or wrong choice here. This is just something you can include in your decision, if it matters to you. Browse Fashion That Gives Back for more.

Where to start in the store: Sweaters & Cardigans and Jackets & Coats.

Pieces to try in the Dressing Room

Real pieces you can order now. Open one and try it on your avatar in Magic Mirror before you decide; your size and today's price are on the product page.

Floral Lace Trim V-Neck Dress

Positive Vibes Rhinestone Bow Graphic T-Shirt

Women's Longline Zip-Up Hoodie

How giving works when you shop with us

5% of each sale goes to a cause you choose. After your order you pick one of three causes: CARE International, Cool Earth or Project Zero. The donation is paid out through PayPal Giving Fund UK. Those three causes, together with how we run our own store (honest product data, fair prices), are matched to 11 of the 17 UN Sustainable Development Goals.

That is the heart of the 1% Movement: small choices × millions of us = change. It is a giving promise we can show you, and it is the only promise we make on this page.