At a glance — WowStore vs & Other Stories

What matters	WowStore daydress	& Other Stories
Best for	Returning-to-work mom 40-48, drop-off to office to 5pm	Trend-aware shopper wanting a design-forward look now
Fabric	Oversized cotton-jersey, soft, breathable, holds through a long day	Varies by drop; often woven blends styled for shape
Fit philosophy	Roomy and forgiving by design, no body talk required	Considered, often closer to the studio silhouette
Sizing	Three bands (36/38, 40/42, 44/46) with proportional hem drop	Standard EU run, sized to the season's cut
Detailing	Cuffed sleeves, side slits for movement	Design-led finishes that shift each collection
Trend currency	Steadier wardrobe staple, not chasing the week's runway	Strong, refreshed fast and styled for the moment
Returns	30-day returns	Standard high-street return window
What your order funds	5% to a cause you choose	Brand and design operations

Fit and sizing

& Other Stories cuts to a studio silhouette, and for many bodies that reads polished and intentional. If you already know your size with them and like a closer shape, that consistency is worth a lot.

Our dress starts from a different place. After a pregnancy or two, a closer cut can mean standing in the fitting room negotiating with yourself. The cotton-jersey here is roomy on purpose, so the room is built in rather than something you size up to chase. Three bands cover 36/38 through 44/46, and the hem drops proportionally so the shorter and taller end both land right. If you fall between bands, the larger one is the kinder call.

Fabric and material

& Other Stories rotates fabrics by collection, often woven blends chosen to hold a designed shape. That gives their pieces structure and a finished studio feel.

We stayed with cotton-jersey for a reason. It breathes through a school run, a commute, and a warm meeting room without clinging or creasing into something you have to apologise for at 5pm. It is the fabric you forget you are wearing, which is the point on a day that asks a lot of you.

Color and occasion

This dress comes in pink, brown, and black, and each one stretches across the day differently. Black carries the meeting and reads serious without effort. Brown softens for the in-between hours, errands, coffee, a 3pm call. Pink is the one that quietly says you are still you under the job title. One dress, three registers, no outfit change between drop-off and the desk.

Where WowStore falls short — honestly

We are not going to pretend this is a clean sweep. Four real gaps:

Name recognition. & Other Stories is a known name with a known look. We are not, yet. You may need to take a small leap on us. We'll get there. We're not pretending we're already there.

Variety. They carry deep collections across categories. We carry tightly chosen pieces. If you want to fill a whole wardrobe in one place today, they win on breadth. We are widening the range deliberately, not all at once.

Physical stores. You can walk into & Other Stories and try the dress on. We are online, so the first fit happens at your door. Our 30-day returns soften that, but it is not the same as a fitting room. We'll get there.

Same-week trend response. When a shape blows up, they can have it on the floor fast. We move slower and build staples instead. If you want the trend this week, that is a genuine point for them. We're not pretending we're already there.

Spotted something we missed?

Every product page has a Report an issue link. If a measurement reads wrong, a colour looks off on your screen, or a detail in this comparison does not match what arrived, tell us through it and a real person reads it. That feedback loop (handled via our listing-report system) is how the next version of this page and this dress gets fixed. You shaping the product is not a slogan here; it is a button.

The real differentiation: 5% to a cause you choose

Here is the part no fast-fashion competitor matches. WowStore gives 5% of your order to a cause you choose. Not 1% to a foundation we control and brand after ourselves. You pick where it lands.

Run the math against the old standard. If a brand gives 1% to its own foundation, that is the bar most of the industry quietly set. We give 5% to a cause you choose, which is five times that bar, so even at 1% market adoption the effect lands like 10% of the market giving at the old 1% rate. Multiply that across orders and the gap stops being symbolic. Same dress in your wardrobe, a materially larger amount moving toward something you actually care about.

When & Other Stories is the right pick

If you are buying for the look first, want a design-forward shape that reads current this season, like a closer studio cut, and value being able to walk into a store and try it on, & Other Stories is the better call. They are strong at exactly that, and there is no shame in wanting the piece everyone will recognise.

When WowStore is the right pick

If you are restarting your career after children, need one dress that holds from drop-off through a meeting and still feels like you at the end of the day, want a forgiving cotton cut that does not negotiate with your body, and want your spending to send 5% to a cause you choose, this is built for you. Not for everyone. For her.

Common questions about this comparison

Should I size up coming back from maternity? The cut is already roomy, so most women take their usual band rather than sizing up. If you sit between two bands, choose the larger one for comfort across a long day. The cotton-jersey gives without clinging, so the fit reads relaxed, not loose, whichever way you lean.

Will it fit broader shoulders? Yes. The cut is generous through the shoulder and the cuffed sleeve does not pinch, so it sits easily on a broader frame. There is no tight seam pulling across the back when you reach, lift, or carry, which is the usual failure point on closer-cut dresses.

What about wider hips? The dress falls from the body rather than gripping the hip, and the side slits add room to move. Across the three bands the hem drops proportionally, so the line stays balanced whether you are at the shorter or taller end. It skims rather than clings.

How do returns work? You have 30 days. Try it at home, walk it around the kitchen, sit in it, and if it is not right, send it back inside the window. No fitting-room pressure and no rush to decide on the spot. The point is to remove the risk of buying a work dress you cannot try in store first.

How is this better value than a trend piece? It is built as a staple you reach for weekly, not a one-season shape, and 5% of your order goes to a cause you choose. So the cost-per-wear stays low and the spend does more than dress you. A trend dress fades from rotation faster; this one is meant to stay in it.

Ready to make your purchase count?

If this is the dress for your restart, see the daydress here in pink, brown, and black. Three size bands, 30-day returns, and 5% to a cause you choose.