At a glance — WowStore vs ASOS

What you're weighing	ASOS	WowStore (Bibi)
Catalogue size	Thousands of knit styles updated constantly	One considered checkered knit, chosen for multi-role wear
Sizing range	Broad and inclusive, including tall, petite, and curve lines	Focused core size run, fewer edge options today
Trend turnaround	Same-week response to runway and social trends	Slower by design, built to outlast a single season
Occasion range per piece	Most pieces styled for one setting	Built to read right across pitch, school run, and dinner
Material verification	Sustainable collections labelled at category level	Material claims verified at the product level
EU returns	Established free returns network across the EU	EU returns supported, with a smaller logistics footprint
Capsule fit	Designed for high-rotation, change-often wardrobes	Designed to anchor a small, repeat-wear capsule
Impact per order	Not part of the checkout	5% of your order goes to a cause you choose

Fit and sizing

ASOS is the stronger choice if sizing range is your first filter. Their tall, petite, and curve ranges mean most bodies find a knit cut for them, and the review volume on each listing helps you predict fit before it arrives. For shoppers who size up or down between brands, that depth is hard to beat.

The Bibi sweater runs a focused core size set with a relaxed checkered knit body that layers over a shirt for a pitch or sits clean over a tee on the playground. We carry fewer edge sizes than ASOS right now, and we say so plainly. The trade is a fit dialled for one piece doing three jobs rather than one piece doing one.

Fabric and material

ASOS labels sustainable ranges at the collection level, which makes them easy to find but harder to trace down to the single garment in your basket. For a fast wardrobe refresh, that level of detail is usually enough.

The Bibi knit carries its material claims at the product level, so what you read on the page maps to the sweater you receive. The yarn is chosen to hold its shape through repeat wear and washing, because a capsule piece earns its place by lasting, not by looking new for three weeks.

Colour and occasion

The jade and lemon checker is the quiet engine of this page. It is bright enough to feel considered at an evening dinner, calm enough to sit under a blazer at a morning pitch, and forgiving enough to survive a juice spill at pickup. ASOS will give you more colourways to scroll, but most are styled for a single moment. The Bibi pattern is picked so one sweater stops signalling that you are stretching across three very different worlds in one day.

Where WowStore falls short — honestly

Four gaps we are not going to talk around:

• Name recognition. ASOS is a household name. We are not, yet. You have probably heard of them and just met us. We'll get there. We're not pretending we're already there.
• Variety. They list thousands of knits; we offer a tight edit. If you want to compare twenty checkered sweaters in one tab, they win that afternoon.
• Physical stores. You cannot touch the Bibi knit in a shop before buying. ASOS plus its high-street partners give you that option in many cities. We rely on clear product detail and EU returns to close that gap, and we know it is not the same as trying it on.
• Same-week trend response. When a trend breaks on Friday, ASOS can have it live by Monday. We move slower on purpose, so we will sometimes miss a micro-trend. We'll get there on the trends worth keeping. We're not pretending we're already there.

Spotted something we missed?

If a claim on this page or the product detail reads wrong to you, or a size, fit, or material note does not match what you received, use the Report an issue link on every product page. It routes straight into our listing review loop at /api/lucy/listing-report, and a real person reads it. A lot of what we fix comes from shoppers catching the thing we walked past. We would rather you tell us than quietly return and leave.

The real differentiation: 5% to the cause you choose

Here is the part no catalogue size can match. On every Bibi order, 5% goes to a cause you choose at checkout. Not a fixed pot we control, and not a vague brand promise. You pick where it lands.

The math is worth sitting with. The old giving standard most brands wave around is 1% routed to their own foundation. We set ours at 5% to the cause you choose, which is five times that baseline. If even 1% of a market this size adopted a 5% standard, that is the equivalent of redirecting 10% of what a 1%-to-brand-foundation model would ever move, into causes shoppers actually picked. One sweater will not change that on its own. A buying habit across enough founders who shop this way starts to.

When ASOS is the right pick

Choose ASOS if you want maximum choice, the widest sizing range available today, and trend pieces the same week they land. They are the right call for a fast refresh, a one-off event look, or a wardrobe you like to rotate often and cheaply. They are clear about being a high-volume trend retailer, and they are very good at it.

When WowStore is the right pick

Choose the Bibi sweater if you are a creative founder mom who needs one checkered knit to carry a pitch, a school run, and a client dinner without an outfit change, who wants material claims tied to the actual garment, and who wants the money to do a little work beyond your wardrobe. Fewer options, more fit for your specific day, and 5% to a cause you choose.

Common questions about this comparison

Is the Bibi sweater really fine for all three settings in one day?
Yes. The jade and lemon checker reads polished under a blazer for a pitch, relaxed over a tee at pickup, and considered at a dinner. The knit holds shape through a long day, so you are not re-pressing or re-styling between roles. It is the use case the piece was built around.

How is your sustainability claim verified?
Material claims sit at the product level, not just the collection banner, so the detail you read maps to the sweater shipped to you. That is a deliberate contrast with category-level eco labels, where the badge covers a range rather than the single item in your basket.

What do EU returns look like compared with ASOS?
We support EU returns, though our logistics footprint is smaller than a global retailer's, so a pickup network may be less dense in your area. ASOS has the larger, faster returns machine. We close the gap with detailed fit notes and a clear returns window rather than store density.

Does it work in a capsule wardrobe?
That is the design intent. One repeat-wear knit that pairs with the trousers, jeans, and shirts you already own, rather than a piece styled for a single look. It anchors a small capsule instead of adding to a rotation you replace each season.

How does the 5% donation actually work?
At checkout you select the cause, and 5% of your order is directed there. It is five times the common 1%-to-brand-foundation standard, and you control the destination rather than us. It applies per order, so the impact tracks your buying, not a one-time pledge.

Ready to make your purchase count?

If one checkered knit for your whole founder day, with verified materials and 5% to a cause you choose, is the trade you want, the Bibi sweater is here for it. Ready to make your purchase count?