About Us
Moments · People · Lifestyle
Dress for the moments that matter
Fewer, better pieces, chosen with a clear conscience — and 5% of every sale goes to a cause you choose.
Why we exist
No one remembers an outfit. You remember walking in and feeling right — at the dinner, the wedding, the interview, the reunion. That feeling is what clothes are for.
Somewhere along the way, fashion made you choose: look good, or feel good about it. Fast, cheap, forgettable — with a cost someone else pays. We don't accept that trade.
We believe the moments that matter in your life deserve clothes made with a clear conscience — and that it only takes 1% of us to change how the world dresses.
Moments
The evening that's circled on your calendar deserves better than a panic buy. One right piece, delivered in days, with 30 days to change your mind — so you arrive present, not anxious.
People
Style is something you share. Lucy, our stylist, builds whole looks around a single piece and shows them on you — and when you bring a friend, you both earn Wows toward your next piece.
Lifestyle
A wardrobe that fits your life: small capsules of pieces that work together and are made to last years, not seasons. Less deciding, more living.
The founder’s story
In 2015 I had one vision: help companies transition to sustainable development.
That became Kuza — an agency and a studio in Amsterdam North. I built the studio with my own hands. Cameras, lights, walls. We made films for NGOs and companies that wanted their impact to be real, including stories for the Global Goals. We reached opening level. Healthy revenue. It was working.
Then COVID emptied the studio, and when it mattered most, the bank said no — the letter of credit that would have carried us through was refused. In 2020 my son was born. In 2021 I made the only decision that made sense: I stopped Kuza B.V. and became a full-time father, until my boy started school and I had recovered from the loss.
In 2024 I started over — not with a studio this time, but by re-educating my mind. I learned the new tools until I could build with them the way I once built with my hands. That’s how WowStore came to be: a store run by an AI stylist and a team of autonomous agents, built at a fraction of what the old world said it should cost — built for the future generation. We are the sum total of the choices we make, and how we shop has the power to change the world.
But here’s the part that matters. Before we launched, we did the numbers on the mission I started with in 2015: where does the world actually stand on the Global Goals in 2026? The UN published its own verdict this July: of the targets it can measure, barely a third are on pace — nearly half are moving too slowly, and one in seven has gone backwards since 2015. A decade of promises, measured. Ten years proved that companies will not make the change we need on the strength of the promises they’ve given.
So we stopped waiting for companies. WowStore hands the impact to you.
5% of each sale goes to causes our community picks. No pledge, no promise, no report in 2030 — it happens at checkout, every time, and you choose where it goes. You create your impact by simply being conscious of how you shop, and of what your purchase sets in motion around the world.
We call it moving the world 1% at a time. Ten years taught me nobody’s going to do it for us. It turns out that was never the plan anyway.
— David Julian Lake, founder, WowStore.live
The 1% Movement
Movements don't need everyone. They need the 1% who care enough to start. If one in a hundred of us chose fewer, better, fairer pieces, the industry would have to follow.
You join with a single order. And every order gives: 5% of the sale — not the profit, the sale — goes to a cause you choose, across all 17 UN Sustainable Development Goals. A percentage of sales can't be argued away by accounting. That's the point.
How we choose
We review thousands of pieces and keep about 1,250. Materials, construction, the ethics of how it's made, and an honest price — a piece misses one, it's out.
We don't chase the lowest price and we don't inflate one to fake a discount. We price what quality costs, and we stand behind it.
One number, verifiable: 5% of each sale. No vague pledges, no fine print. You pick where it goes at checkout.
Made to come back to
Each order earns Wows — credit toward your next piece. Loyalty that behaves like value, not like a coupon.
Lucy completes any piece into a full look and can show it on you. Come back for the looks, skip the browsing.
Small seasonal capsules built around real moments — dinners, city breaks, new beginnings. When they're gone, they're gone.
Invite a friend; when their first order lands, you both earn Wows. The movement grows the way movements do.
Join the 1%
It starts with one piece — one moment you decide to dress for on purpose. The rest follows.
Shop the Collection See How We CompareWowStore · Amsterdam, the Netherlands · info@wowstore.live
Dress the moments that matter. Move the world 1% at a time.
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