At a glance — WowStore vs Brilliant Earth

What you are comparing	WowStore teal split-shank ring	Brilliant Earth moissanite solitaire
Centre stone	Teal 2-carat lab-grown moissanite	Colourless moissanite solitaire
Band design	Split-shank, sculpted to catch light	Classic single-band solitaire
Metal	Solid 925 sterling silver, nickel-free	Recycled gold and platinum options
Built for	Pitch rooms, board tables, client meetings	Engagements and milestone gifts
Skin sensitivity	Hypoallergenic, no plated coating to wear off	Fine-metal builds, premium tier
Branding	No visible logo; the look does the talking	Recognised name with strong recall
Giving model	5% per order to a cause you choose	Documented sourcing and supply-chain reporting
Who it suits	Career-ascending women, 30 to 36	Couples and eco-minded fine-jewellery buyers

Fit and sizing

Brilliant Earth has the advantage of scale here. They offer a wide range of sizes, in-person sizing at their showrooms, and a fitting process backed by a long track record. If you want to try a ring on a finger before you commit, they make that easy.

WowStore runs on a standard size chart with guidance from Lucy if you are between sizes. The split-shank band sits flat against the finger and stays comfortable through a full day of typing, handshakes and coffee cups, which is the test that actually matters for a ring you wear to work rather than to dinner once.

Material and stone

Both rings centre on moissanite, a stone known for holding light beautifully. Brilliant Earth keeps theirs colourless, which suits the engagement story they tell. Ours is cut to hold a teal tone, set in solid 925 sterling silver rather than a plated base. There is no thin coating to rub away and expose a reactive metal underneath, so the ring you buy is the ring you keep wearing.

Colour and occasion

This is where the two rings stop overlapping. A colourless solitaire reads as romance. A teal stone on a split-shank band reads as a choice, and in a meeting that distinction does work for you. It is bold enough to register across a table and restrained enough to sit under a blazer cuff without becoming the whole conversation. You will rarely see this colour on another hand in the room, which is the point.

Where WowStore falls short — honestly

We are not going to pretend we match Brilliant Earth on every front. Four gaps are real:

• Name recognition. Brilliant Earth has years of trust behind its name. We are newer, and a colleague is more likely to recognise theirs than ours. We'll get there. We're not pretending we're already there.
• Variety. Their catalogue is broad across metals, settings and stones. Our range is tighter and focused on a specific kind of buyer. That focus is deliberate, but it does mean fewer options today.
• Physical stores. They have showrooms where you can sit down and try pieces on. We are online only for now, so you size from a chart rather than a fitting. We'll get there. We're not pretending we're already there.
• Same-week trend response. Larger houses can chase a trend faster than we can right now. When a colour spikes, we move more slowly. We're working on shortening that cycle and we're not pretending we're already there.

Spotted something we missed

If a detail on this page or the product itself looks wrong, dated, or just off, tell us. Every product page on WowStore carries a Report an issue link that routes straight into our review loop at /api/lucy/listing-report. Customers have corrected sizing notes, photo angles and wording through it before, and those fixes ship. Treat it as a way to shape the listing, not a complaints box.

The real differentiation: 5% to the cause you choose

Here is the part that outlasts the ring. Every WowStore order sends 5% to a cause you choose at checkout. Not 1% to a foundation we control, and not a vague pledge. You direct where it lands.

Picture the math against the old standard. A brand routing 1% to its own foundation, even if 1% of shoppers ever engaged with it, produces a thin trickle of impact. Our model puts 5% on every single order toward a cause you choose, which works out to roughly ten times the impact per order compared with that 1%-to-brand-foundation approach. The difference is not just the percentage. It is that the choice, and the result, belong to you.

When Brilliant Earth is the right pick

If you are buying an engagement ring, want a colourless solitaire, value a recognised name, or want to walk into a showroom and try the piece on your hand, Brilliant Earth is the better call. They are clear about being a fine-jewellery house built around milestones, and they deliver on that promise. There is no shame in choosing the tool built for the job you are actually doing.

When WowStore is the right pick

If you are a strategist on the rise who wants a ring that signals seniority before you speak, this is built for you. The teal split-shank look is made for pitch rooms and board tables, the sterling silver is kind to skin you wear it on for ten-hour days, there is no logo competing with you, and 5% of what you spend goes to a cause you choose. It is jewellery for the meeting, not the proposal.

Common questions about this comparison

Is the teal stone a genuine moissanite?

Yes. The centre is a lab-grown moissanite cut to hold a teal tone, set in solid 925 sterling silver. It carries the brilliance moissanite is known for, and the colour stays stable with normal wear. You get a real stone, not a coated glass imitation dressed up to look like one.

Will it read as professional in a meeting?

It reads as deliberate, not loud. The teal sits in a 2-carat profile on a split-shank band, so it catches light during a handshake without shouting. Paired with a blazer it signals that you chose it on purpose, which is exactly the read you want walking into a pitch room.

Is it hypoallergenic for daily wear?

Yes. The band is nickel-free 925 sterling silver, which most sensitive skin tolerates through full workdays and back-to-back meetings. There is no plated coating to wear through and expose a reactive base metal underneath, so you can wear it daily without the redness cheaper rings often cause.

How does it compare to Brilliant Earth on value?

Brilliant Earth builds its case on documented sourcing and a recognised name, and they do that well. WowStore is built for the workday rather than the proposal, with a teal split-shank look you will rarely see in a meeting. Different jobs, so the better value depends on which moment you are buying for.

What does the 5% giving actually mean?

Every order sends 5% to a cause you choose at checkout, not to a fund we control. You pick where it lands, so the impact is yours to direct. We name this openly because it is the part of the purchase that keeps mattering long after the ring is on your hand.

Make your choice count

If the meeting is the moment you are dressing for, this is the ring built for it.

Ready to make your purchase count? See the teal split-shank silver ring.