Wow Store Kids Initiative

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Our Mission

At Wow Store, we believe every child deserves to experience moments of wonder and joy. Our Wow Store Kids Initiative is built on a simple but powerful idea: 5% of every purchase you make goes directly toward creating special "wow moments" for children facing challenges.

 

Unlike traditional donation programs that focus solely on material needs, we emphasize experiences that spark joy, wonder, and lasting memories. From magical birthday celebrations to educational adventures, cultural experiences to creative workshops – we're committed to bringing light into children's lives through moments they'll never forget.

How It Works

Your Purchase Makes a Difference

Every time you shop at Wow Store, 5% of your purchase value is automatically allocated to our Kids Initiative fund. No extra steps required – your everyday shopping becomes a force for good.
Transparent Allocation

We believe in complete transparency. Each quarter, we publish a detailed report showing exactly how funds were used and the impact created. You'll see exactly how your purchases translate into real experiences for children.
Local and Global Impact

We partner with children's organizations across our markets to ensure your contribution creates impact both locally and globally. Whether supporting children in your community or across the world, your purchase helps create wow moments everywhere.
Beyond Money

Our commitment goes beyond financial contributions. The Wow Store team regularly volunteers time and expertise to help organize and participate in these special experiences, creating personal connections with the children we support.

Creating Double the Impact Together

Through our strategic partnerships with Plan International Netherlands, Vrienden Sophia Foundation, and Johan Cruyff Foundation, we're amplifying our impact across education, healthcare, and sports development. Every purchase creates two WOW moments:


1. Global & Local Impact with Plan International Netherlands

Supporting both local and international children's initiatives, ensuring every child has access to opportunities for growth and development.


2. Healthcare Innovation through Vrienden Sophia Foundation

In collaboration with Erasmus University Medical Center, we bring joy and support to young patients through specialized programs and activities.


3. Sports Development with Johan Cruyff Foundation

Empowering youth through sports facilities, coaching programs, and inclusive athletic activities.


Your Impact, Your Choice:

• WOW Store automatically contributes 5% from every purchase

• Match our donation at checkout through our QR code system

• Choose your preferred foundation to support

• Direct donation goes immediately to your chosen foundation

• Our quarterly foundation contributions are distributed every three months


Track Your Impact:

Scan the QR code to see real-time updates on how your donations are making a difference through your chosen foundation.


[Make Double the Impact - Shop & Match Our Donation Today]

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Frequently Asked Questions

How is the 5% calculated?

The 5% contribution is calculated based on the pre-tax purchase amount of each order placed on Wow Store.

Yes! While 5% of every purchase automatically goes to the Kids Initiative, you can choose to make additional donations during checkout.

We work with our partner organizations who identify children who would most benefit from these experiences, with a focus on those facing economic hardship, health challenges, or difficult family situations.

As the contribution is included in your purchase, it is not separately tax-deductible. For direct donations, please consult your tax advisor regarding deductibility in your jurisdiction.

We're always looking for new partners who share our vision. Organizations can apply through our Partner Application form or contact us directly at kidsinitiative@wowstore.live

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