
The receipt line
Every receipt carries a line: 5% of each sale goes to a cause you choose.
Dress for the moments that matter to you. After you order, you choose where your 5% goes: CARE International UK, Cool Earth or Project Zero.
Free EU delivery over €69 · 30-day returns
- Secure checkout by Shopify
- Delivery time shown on every product
- Questions: support@wowstore.live
From your bag to your cause in three steps
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Step 1
Pick your piece
Add a dress to your bag. Its delivery window and the 5% line are on the product page.
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Step 2
Choose your cause
Right after you order, pick where your 5% goes: CARE International UK, Cool Earth or Project Zero.
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Step 3
Wear it to your moment
Your order arrives within the window you saw, and your 5% goes to the cause you picked.
What the line changes for you

You decide where your 5% goes
After you order, you pick the cause. Your choice, not ours.
Clothes for the moments on your calendar
Dinners, weddings, first days at work, Sunday walks: everyday and evening dresses in one place.
You know the delivery window before you pay
Every product shows it under the buy button: usually 2–7, 3–10 or 5–14 business days, depending on where it ships from.
30 days to change your mind
Unworn, with tags? Email us within 30 days of delivery and we send you a return label.
How the line works
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Three named causes. CARE International UK (women and girls out of poverty), Cool Earth (rainforest, with the Indigenous communities who live there) and Project Zero (ocean protection).
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5% of the sale, not of profit. It is worked out on the price you pay, so it never depends on whether we made a profit.
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Paid through a registered charity. Virtue Impact passes each contribution through PayPal Giving Fund UK (registered charity no. 1110538) to the cause you picked.
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No extra cost to you. You pay the price on the product page. The 5% comes out of our side of it.
Questions before you order
When do I choose my cause?
Right after you place your order. You pick one of three: CARE International UK, Cool Earth or Project Zero. It costs you nothing extra.
Is it 5% of profit?
No. It is 5% of each sale, worked out on the price you pay. Virtue Impact passes it through PayPal Giving Fund UK (registered charity no. 1110538) to the cause you picked.
How long does delivery take?
It depends on where your piece ships from. The product page shows it under the buy button:
- Made or shipped from Europe · usually 2–7 business days
- Ships from our partner warehouse · usually 3–10 business days
- Ships from our international partner · usually 5–14 business days
Delivery in the EU is free on orders over €69. Below that, the cost is shown at checkout before you pay.
What if it doesn't fit?
You have 30 days after delivery to ask for a return. The piece needs to be unworn, with tags and in its original packaging. Email support@wowstore.live and we send you a return label and instructions. Sale items, gift cards, personalised items and personal care products cannot be returned; in the EU you can still withdraw from an order within 14 days of receiving it. Read the full refund policy.
How do I pay?
At Shopify's checkout, with the payment methods shown at the bottom of this page. You see the price, the delivery cost and the total before you pay.
What if something arrives damaged or wrong?
Tell us straight away at support@wowstore.live and we make it right.
Your next moment, with a line on the receipt
Find the dress for the dinner, the wedding or the first day back. The line comes with it.
- Free EU delivery on orders over €69
- 30-day returns
- 5% of each sale goes to a cause you choose
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