Press & Media

Press & Media

WowStore.live — Press Kit

The AI Personal Shopper store. An Amsterdam-based online fashion & lifestyle store operated end-to-end by AI agents, where 5% of each sale funds causes the community picks. Launching to the world on 8 September 2026 — the opening day of the 81st UN General Assembly.

The story in three sentences

In 2015, founder David Julian Lake set out to help companies transition to sustainable development; COVID closed his Amsterdam studio, and the decade’s numbers came in — by the UN’s own 2026 report, barely a third of the Global Goals targets are on pace and one in seven has gone backwards. So he rebuilt with AI instead of bricks: a store where an AI stylist serves every customer and autonomous agents run the catalog, pricing, quality and creative — built alone, between hotel night shifts, on infrastructure costing under €40 a month. The impact happens at checkout: 5% of each sale, every order, to causes shoppers choose.

Fast facts

  • Founded February 2025, Amsterdam (Wow Store-nl) · Founder: David Julian Lake
  • 2,300+ products at one editorial standard — copy written and policed by AI agents, every image vision-verified
  • AI stylist (Lucy) · avatar try-on (Magic Mirror) · design-your-own studio, printed in the EU
  • TikTok Shop live in 12 EU markets · Meta shops · 25 currencies
  • Fixed infrastructure: under €40/month, on invoice
  • Giving: 5% of each sale to community-picked causes — a standing mechanic, not a campaign

What journalists can do

  • See the machine room live — the agents working in real time, real numbers, nothing staged. Request a walkthrough.
  • Try the experience — create an avatar, ask Lucy for a look, design a product in chat.
  • Interview the founder — Dutch or English, Amsterdam or remote.

Materials

Contact

David Julian Lake, founder
info@wowstore.live · wowstore.live

WowStore is an independent company. It is not affiliated with or endorsed by the United Nations; the launch date coincides with the opening of UNGA 81. Source for Global Goals figures: The Sustainable Development Goals Report 2026 (UN, July 2026).

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