WowStore vs Gymshark: Shopper's Checklist For Fitness Fashion

This neutral, practical checklist helps you decide between the two shops for your clothing needs.

Start with what you actually need first

Before you open either shop, write down exactly what you are looking to buy. Be specific. Are you only shopping for clothing you will wear during structured workouts? Or do you need pieces that work for the gym, walking the dog, picking up groceries and sitting through a work call? That single question will narrow your choice faster than any comparison table.

You do not need to buy every item from one shop. Many people buy different pieces from different places. There is no rule that says you have to pick one shop for all your clothing. Write down each item you plan to buy, then check each shop for that exact item. You can browse our full Activewear range as a starting point.

Check sizing information available

Sizing is a common reason clothing gets returned. When comparing shops, check first what sizing information is published for each individual item. Look for actual garment measurements, not just generic size labels. Labels vary wildly between brands and even between styles from the same shop.

On WowStore, where the maker provides it, the product page shows garment measurements, fit notes, and a size conversion chart. We also have a size calculator you can use to convert between EU, UK and US size labels. You can also save your own measurements once and use them while you shop. Check what sizing support is offered on Gymshark too, before you add anything to your basket. Always check per item, not just the general shop size guide.

Review tools to check fit before buying

No one likes waiting for an item only to find it does not sit right on your body. Most online shops offer different tools to help you preview items before you pay. Some tools work for all garments, others only for certain styles.

On WowStore you can use Avatar Studio to try a piece onto a custom avatar of your body shape and proportions. You can also use the Mix & Match Studio to test how a new top will go with bottoms you already own. You can save these previews to look at later, or compare side by side. Check what preview or try-on tools are available on Gymshark. Test any tool on the exact item you are considering before you purchase.

Check product details and care instructions

How long an item will stay good to wear depends almost entirely on how you wash and look after it. Always check for care instructions before you buy. Skipping this step often results in items that shrink, fade or pull after the first wash.

On WowStore, where the maker provides this information, product pages list fabric content and wash instructions. We also publish a fabric care guide with general advice for all common clothing fabrics. When you look at items on Gymshark, take 30 seconds to scroll down and find the care notes for that item. If care instructions are not listed, you can ask the shop support team for this information before you order. You will find common workout pieces including Sport Trousers and Sweatshirts & Hoodies in our range.

Review delivery and return terms

Always check delivery and return terms for the country you are ordering from. Terms can change, and can be different for different types of items. Never rely on old information you saw posted elsewhere.

On WowStore you can find the most up to date information on our shipping policy and return policy pages. These pages are updated whenever anything changes. When ordering from Gymshark, locate their official shipping and return pages and read them for your location. Note that return processes can vary, so check if you need to print labels, pay return postage, or meet any other conditions before you place your order.

Check what each shop does with your purchase

Many people like to know what happens with part of the money they spend. This is a valid thing to compare between shops. There is no universal right choice here, it is about what matters to you.

5% of each sale goes to a cause you choose. You select the cause at checkout. When looking at Gymshark, you can check their public information about how they allocate funds from sales. Take a moment to read this information on each shop, so you know what you are supporting when you complete your purchase. You can also browse Elevated Loungewear for pieces that work both inside and outside the gym.

How giving works when you shop with us

5% of each sale goes to a cause you choose. After your order you pick one of three causes: CARE International, Cool Earth or Project Zero. The donation is paid out through PayPal Giving Fund UK. Those three causes, together with how we run our own store (honest product data, fair prices), are matched to 11 of the 17 UN Sustainable Development Goals.

That is the heart of the 1% Movement: small choices × millions of us = change. It is a giving promise we can show you, and it is the only promise we make on this page.