WowStore vs Bol.com Fashion: Shopper's Comparison Checklist 2026

A neutral, actionable checklist to compare fashion shopping options, with no biased claims.

Check available fashion tools

When you compare any two shops, first list what tools each offers to help you shop well. On WowStore, you can use Lucy our AI stylist to ask questions about fit, occasion matching, or what works with items you already own. You can also use the Magic Mirror try-on tool on product pages, upload your avatar, and see how a piece will sit before you order.

There is also the Mix & Match Studio to build full outfits from individual pieces, and the Virtual Closet to plan outfits from things you have already bought, or save items you are considering. Note down which tools each shop provides, and which ones you will actually use when shopping. Nobody needs every tool, but it is useful to know what is available before you begin browsing.

Check product page information

When comparing fashion shops, open three random clothing items on each site. Look for what details are shown on the product page. On WowStore, where the maker provides it, the product page shows fabric weight, fit notes, washing instructions, and actual garment measurements. You will also see photos of the garment on different body shapes where available.

You do not need every possible detail, but you should be able to answer: will this stretch? How long is it? Will it crease easily when worn? Take 2 minutes to do this check for any shop you are considering. This will tell you far more than any homepage description can. You can also check our fabric care guide for notes on looking after items once you have them.

Check size support

Size works differently across every shop. This is a common reason people return fashion items. When comparing, check how each shop helps you find the right fit. On WowStore we have a free interactive size calculator, and a public size guide. You can also ask Lucy for fit advice on an item you are looking at.

Note if the shop only shows generic size charts, or if they add item specific notes. Remember: no size system is universal. Even if you know your size on one site, always check the guidance for every individual item you order. It is also good practice to measure a garment you already own and like, and compare those numbers to the ones listed.

Check delivery and return processes

Always check delivery and return rules before you shop, do not assume they are the same across sites. On WowStore you can find full up to date details on the shipping policy and return policy pages.

When comparing any two shops, check: is there any cost for returning items? Are returns tracked? Can you drop returns off at locations near you? How long do you have to decide you want to keep an item? These small details make a very large difference to how pleasant shopping will be. It is also fine to choose a shop for convenience alone, if that is what matters most to you for that particular order.

Check fashion range focus

When comparing shops, look at what proportion of the shop is dedicated to fashion. Some shops carry fashion as one category among many others. Others are built around fashion first. On WowStore we have dedicated collections for everyday clothing, workwear, loungewear, accessories and footwear.

You can browse Women's Fashion, Men's Fashion or Lucy's Picks for curated groups of items. There is no right or wrong here. For some orders you will want to shop somewhere with a dedicated fashion focus, for others you will prefer to add one clothing item to an order of other things. Always pick what matches your needs for that specific purchase.

Check how each shop gives back

Every shop handles giving differently. This is something you can check before you choose where to shop. On WowStore 5% of each sale goes to a cause you choose. When comparing, you can look for what each shop publishes about this.

You do not have to make this the main reason for your choice. It is simply one more thing you can add to your checklist. At the end, you will have a list of points that matter to you, not anyone else. You can then pick the shop that matches most of your requirements for that particular purchase. There is no single correct choice that works for everyone.

How giving works when you shop with us

5% of each sale goes to a cause you choose. After your order you pick one of three causes: CARE International, Cool Earth or Project Zero. The donation is paid out through PayPal Giving Fund UK. Those three causes, together with how we run our own store (honest product data, fair prices), are matched to 11 of the 17 UN Sustainable Development Goals.

That is the heart of the 1% Movement: small choices × millions of us = change. It is a giving promise we can show you, and it is the only promise we make on this page.