WowStore vs ASOS: A shopper's neutral comparison checklist

This simple neutral checklist helps you compare any online stores, including WowStore and ASOS.

Check product information on each page

When you compare any two shops, first open three random items you might actually buy. Do not look at homepage claims. Look only at the individual product page. For each item, check if you can see exact measurements, not just size labels. Check if fabric details are listed. Check if there are notes on how the item fits, if it runs large or small. On WowStore, where the maker provides it, the product page shows these details. You can also pull up the size calculator right from the product page to check fit before you add anything to your basket. You can do this exact same check on any other shop, including ASOS. Open three items. Note down what information is present for each. This takes 3 minutes and will avoid more disappointment than any review.

Try on and planning tools

Every shop offers different tools to help you decide before you buy. Do not assume all shops have the same tools. Test them before you place an order. On WowStore, you can try clothing on your own avatar on our fashion product pages. You can also place home items into a photo of your own room using Magic Mirror · Home. You can save items you own into your Virtual Closet, and build outfits with new and existing pieces in the Mix & Match Studio. Lucy the AI stylist can suggest combinations for you. Check which tools are available on the other shop you are considering. Try one tool all the way through. See if it works for what you need.

Range and fit options

When comparing shops, first look for the specific things you actually need right now. Do not judge on total number of items. If you need one particular jacket, one pair of boots or one candle, check if both shops have that exact type of item. Check what size runs are offered. Check if there are different fit options for the same style. On WowStore you will find ranges including Everyday Clothing, Home & Lifestyle, Workwear and Self-Care Rituals. Do the same filter test on the other shop. See how many results come up for your size, for the thing you actually want.

Delivery and return terms

Always check the current delivery and return policies directly on each shop. Do not trust old information you read elsewhere. Policies change regularly. Check if there are conditions for delivery charges. Check which countries are covered. Check what steps are required for a return. Check if you will need to pay return postage. On WowStore you can always view the current shipping policy and return policy in the footer of the site. Open the equivalent pages on any other shop you are comparing. Read them. This is not fine print you can ignore. These terms will apply to you if you place an order.

Cost per wear considerations

When you are choosing where to buy one item, think about how many times you expect to wear or use it. This matters more than the ticket price alone. For example: a €60 coat worn 60 times costs €1 per wear. A €30 coat worn 12 times costs €2.50 per wear. On WowStore, you will find clear care instructions where provided by the maker, to help you keep items for longer. You can also read the fabric care guide for general tips. On any shop, check what care instructions are shown for the item. Check if repair advice is given. Small differences here change how long you will keep the thing you buy.

What each shop does with every sale

This is the final check many people forget. Before you buy, check what happens with the money you spend. On WowStore, 5% of each sale goes to a cause you choose. You select this at checkout, after you have added your items. On any other shop, you can check their public information about this. Most shops will state this somewhere on their site. You can decide for yourself what matters to you here. There is no right answer here. This is just one more point you can note down on your checklist, before you make your final choice.

How giving works when you shop with us

5% of each sale goes to a cause you choose. After your order you pick one of three causes: CARE International, Cool Earth or Project Zero. The donation is paid out through PayPal Giving Fund UK. Those three causes, together with how we run our own store (honest product data, fair prices), are matched to 11 of the 17 UN Sustainable Development Goals.

That is the heart of the 1% Movement: small choices × millions of us = change. It is a giving promise we can show you, and it is the only promise we make on this page.