WowStore vs About You: A Shopper's Neutral Comparison Checklist

Use this simple checklist to compare any two online shops, including WowStore and About You, for your next order.

Start with what you actually need

Do not compare whole shops. Start with the exact thing you are looking to buy right now. If you are shopping for a winter coat, do not look at general shop overviews. Open that coat page on both sites first. All good comparisons start with one specific item, not brand reputation or headlines. Write down three non-negotiable things you need from this item before you look at either shop. This might be sleeve length, pocket depth, machine washability, or that it works for formal office days. You will use this list to test both shops against your own requirements, not anyone else's. You can browse ranges first at Everyday Clothing, Workwear or Home Decor to get clear on what you are looking for.

Check product page information

This is the single most important check. Any shop can write a nice headline. Only good shops show you the actual details you need to make a good choice. For the same item on each site, scroll past the first photo. Check what is written below. Do they list fabric weight? Do they note if the item runs large or small? Do they show the item being worn by different people? Do they tell you how to wash and store it? On WowStore, where the maker provides it, the product page shows these details. You can also use our fabric care guide to learn which details matter most for different items. Do this check even if you have bought from one of the shops before. Details vary per product, not just per shop.

Test the tools to avoid bad purchases

Most disappointing online buys happen because you cannot see how something will fit or look in your life. Every shop offers different tools to help with this. Test these tools before you add anything to your basket. On WowStore you can use Avatar Studio to try clothing on your digital avatar. For home items you can use Magic Mirror · Home to drop the item into a photo of your own room. We also have the Mix & Match Studio to see how items work with clothes you already own, and Lucy the AI stylist to ask specific questions about fit or use. Open the same item on both shops. Try any tools they offer. Note which ones actually help you answer your own questions about the item.

Check size and fit support

Wrong fit is a common reason people return online orders. Do not rely on generic size charts alone. For the exact item you want, check what fit support each shop provides. Is there an interactive size calculator that asks for your measurements, not just your usual dress size? Do previous buyers note if the item fits differently than expected? Does the shop explain their sizing approach? On WowStore we have a free public size calculator, and individual items carry fit notes where the maker has provided them. You can also save your measurements once and compare them with the size chart on each product page. Test this for the item you want on both shops.

Verify delivery and return terms

Never assume terms are the same between shops. These rules change, and they apply to every order you place. For each shop, check three things: how long until your order arrives, if you can return the item for any reason, and if return postage is charged. Do not trust summary claims at the top of the home page. Go to the full policy page for the most up to date information. You can always find the latest WowStore terms on our shipping policy and return policy pages. Do this check every time you shop, even if you ordered from one of the shops last month.

Check what happens with your purchase

This is the final check on your list. Once you have confirmed the item, fit, tools and terms, you can look at what else happens when you pay. On WowStore 5% of each sale goes to a cause you choose. You select which cause at checkout, no extra cost. You will also get simple guidance for caring for your item so it lasts longer. You can check the public published information on the other shop's website for their own arrangements. There is no right answer here, this is just a choice you can make for yourself. You can also browse Fashion That Gives Back for items that include extra support options.

How giving works when you shop with us

5% of each sale goes to a cause you choose. After your order you pick one of three causes: CARE International, Cool Earth or Project Zero. The donation is paid out through PayPal Giving Fund UK. Those three causes, together with how we run our own store (honest product data, fair prices), are matched to 11 of the 17 UN Sustainable Development Goals.

That is the heart of the 1% Movement: small choices × millions of us = change. It is a giving promise we can show you, and it is the only promise we make on this page.