Earth Day: Products That Give Back, Shop For Things You Will Keep

Practical Earth Day shopping guidance: choose things you keep, understand how giving back works.

What giving back means here

When you shop this Earth Day, you don’t have to buy something just for the date. You can pick an item you already needed, that fits properly, that you will use for years. 5% of each sale goes to a cause you choose. That is the only promise we make. We do not add extra claims about items. No one will tell you an object fixes anything. What we do, is give a clear, fixed portion of every sale. You pick the cause at checkout. You do not have to buy special marked items. Every order, every item, every day qualifies. This is not a one day offer. This works today, next month, and every other day of the year. You do not need to enter a code, or meet a minimum order value. It applies exactly the same to a pair of socks and a coat.

Shop for things you will keep

This is the most useful thing you can do this Earth Day. Buy fewer things, and buy only things you will actually use. Before you add anything to basket, ask yourself: will I use this at least once a month for the next two years? If the answer is no, walk away. You can check fit notes on product pages where available. Use the Size calculator to avoid ordering the wrong size and sending items back. You can also try clothing on your avatar first using the Avatar Studio on product pages. For home items, you can preview them in your own room with Magic Mirror · Home before you buy. This helps you only order things that actually work in your space, match the light, and fit the gaps you have.

Clothing you can wear long

If you are looking for clothing this period, choose plain styles that work with what you already own. You can use the Mix & Match Studio to check how a new top will work with the trousers you already have saved in your Virtual Closet. Look for items that can be worn in different ways: a cardigan that works over a dress, with jeans, or over a work shirt. A coat that works for walking, work and trips. Wash items as directed. Repair small holes or loose buttons instead of replacing them. A €60 coat worn 60 times costs €1 per wear. The same coat worn 120 times costs 50 cent per wear. That is how you get good value. You can browse Everyday Clothing for simple, versatile pieces.

Home items that stay

When buying home goods this Earth Day, buy for how you actually live, not for how you wish you lived. Do not buy a fancy serving tray if you never host people. Do not buy decorative cushions that you will move off the sofa every time you sit down. Pick solid, plain items that will not date. A simple glass, a plain ceramic bowl, a soft plain blanket. These items will sit well in your home in five years time. They will not look out of place if you repaint, move, or change other pieces. When something breaks, first check if it can be glued, mended, or used for another purpose. You do not have to replace something immediately just because it has a small mark. You can browse Home & Lifestyle for everyday items built for regular use.

Gifts that give back

Earth Day is also a good time to give someone something useful, instead of something that will be put in a drawer and forgotten. Choose gifts that the person already uses. If they drink tea, get them a good mug. If they walk every evening, get them warm socks. If they draw, get them good paper. Gifts that get used every day are always well received. No one minds receiving something practical. You do not have to buy something unusual or fancy. Nobody keeps count of how expensive a gift was, but everyone remembers the mug they use every morning. You can browse Curated Gifts for useful options, or check Lucy's Picks for items that work well for many people.

Plan before you browse

Before you open the shop, write down exactly one or two things you actually need right now. Do not browse with no list. That is how you end up with things you do not want, that you will not use. Most unplanned purchases will sit unused within six months. If you see something you like that is not on your list, save it to your favourites. Come back in three days. If you still want it then, you can buy it. Most of the time, you will not remember it. This simple habit means you will only ever buy things you actually want. You will end up with fewer unused items in your home, and you will spend money only on things that make your life better.

How giving works when you shop with us

5% of each sale goes to a cause you choose. After your order you pick one of three causes: CARE International, Cool Earth or Project Zero. The donation is paid out through PayPal Giving Fund UK. Those three causes, together with how we run our own store (honest product data, fair prices), are matched to 11 of the 17 UN Sustainable Development Goals.

That is the heart of the 1% Movement: small choices × millions of us = change. It is a giving promise we can show you, and it is the only promise we make on this page.