{"product_id":"sleeveless-button-front-flowy-midi-dress","title":"Sleeveless Button-Front Flowy Midi Dress – Cornflower Blue","description":"\u003ch2\u003eThe summer dress you'll reach for on every good day.\u003c\/h2\u003e\n\n\u003ch3\u003eThe piece\u003c\/h3\u003e\n\u003cp\u003eThis cornflower-blue sleeveless midi dress is exactly what a summer wardrobe is meant to contain. The sky-blue colourway sits at the most flattering point in the blue spectrum — warm enough to complement most skin tones, distinctive enough to read as a genuine colour choice rather than a safe default. A notched V-neckline opens the neckline without dipping too far, a partial button-front placket with brass-look buttons adds structure and visual interest to the bodice, and the A-line skirt falls from a fitted waist into a generous, flowy midi length that moves with the breeze rather than against it. Worn with a straw hat and a canvas tote, as shown, it is the kind of look that makes a good day look even better in photographs.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eYou are not looking for a dress that requires planning — you are looking for one that removes the need for it. You want something that looks intentional on a warm morning when you haven't fully committed to the day yet. If you spend summer days moving between outdoor markets, café tables, beach walks, and low-key social events, and you want a single dress that carries you through all of them without a wardrobe change, this is the piece. It suits women who appreciate a feminine silhouette without fuss, and who understand that the best summer dresses are the ones that look like they belong on the body that chose them rather than on a rack.\u003c\/p\u003e\n\n\u003ch3\u003eCloser look\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eCornflower\/sky-blue colourway — warm, flattering, and immediately summery\u003c\/li\u003e\n\u003cli\u003eSleeveless cut — open through the shoulders for warm weather comfort\u003c\/li\u003e\n\u003cli\u003eNotched V-neckline — opens the décolletage without excess depth\u003c\/li\u003e\n\u003cli\u003ePartial button-front placket with brass-look buttons — structured bodice detail\u003c\/li\u003e\n\u003cli\u003eFitted bodice — defines the waist without restriction\u003c\/li\u003e\n\u003cli\u003eFlowy A-line midi skirt — generous volume, free movement\u003c\/li\u003e\n\u003cli\u003eMidi length — falls below the knee for a polished, seasonally appropriate proportion\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eFabric \u0026amp; feel\u003c\/h3\u003e\n\u003cp\u003eThe fabric is the critical element that makes the flowy midi silhouette work — it needs to be light enough to move freely and breathe in warm temperatures, but substantial enough to drape cleanly rather than clinging or twisting. This dress achieves that balance. The sky-blue dye is consistent throughout, with a brightness that photographs well under natural light without looking washed out. The fabric has a smooth surface that feels soft and comfortable against bare skin through a full day of wear, and the construction — particularly the fitted bodice and the way the A-line begins at the waistline — shows that the pattern was developed with an understanding of how the fabric behaves in motion rather than just at rest.\u003c\/p\u003e\n\n\u003ch3\u003eFit \u0026amp; silhouette\u003c\/h3\u003e\n\u003cp\u003eThe bodice is fitted and cut to follow the natural shape of the torso, with the sleeveless armholes sitting clean and flat against the upper arm without gaping or pulling. The notched V-neck frames the collarbone and draws the eye upward in a flattering diagonal. The partial button placket runs from the neckline partway down the bodice, after which the A-line skirt takes over and expands outward to the midi hem. The silhouette is classic and proportionally well-resolved: narrow at the top, full at the bottom, with the midi length anchoring the look in a way that reads dressed-up without feeling overdone. Runs true to size; size up at the chest if you prefer a more relaxed fit through the bodice.\u003c\/p\u003e\n\n\u003ch3\u003eStyling\u003c\/h3\u003e\n\u003cp\u003eThe product image captures the effortless summer approach perfectly: a wide-brim straw hat, a canvas or woven tote bag, and nothing else. The blue dress does all the work, and the accessories simply extend the mood. For a slightly more considered daytime look, add white leather flat sandals and a simple gold pendant necklace that sits just below the V-neck — the brass-look buttons and the gold chain speak the same warm metallic language. For a smarter evening version, swap the sandals for block-heeled mules in tan or white, add a fitted linen blazer in white or pale stone over the shoulders, and replace the straw hat with a pair of understated gold earrings. The dress transitions effortlessly.\u003c\/p\u003e\n\n\u003ch3\u003eOccasions\u003c\/h3\u003e\n\u003cp\u003eA warm weekend day with no fixed plan that turns into several things at once. A summer market, a beachside lunch, a garden party where the dress code is relaxed but the expectation is effort. A daytime wedding or outdoor celebration where a midi dress reads exactly right without trying too hard. A city break where one dress needs to cover multiple days and contexts without repeating itself visually. A long summer afternoon that ends at an outdoor restaurant and requires nothing more than a change of shoes to feel appropriately dressed for the occasion.\u003c\/p\u003e\n\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cp\u003eMachine wash on a gentle cycle at 30°C. Turn inside out to protect the cornflower blue's intensity and the surface finish of the fabric. Wash with similar colours. Hang to dry naturally — the A-line shape benefits from hanging while slightly damp, which allows gravity to restore the natural drape without ironing. If ironing is needed, use a low-to-medium setting while the dress is still slightly damp, working from the top down and paying particular attention to the area around the button placket. Do not tumble dry at high heat.\u003c\/p\u003e\n\n\u003ch3\u003eWow detail\u003c\/h3\u003e\n\u003cp\u003eThe partial button-front placket with brass-look buttons is the detail that separates this dress from a plain slip or shift. The buttons run partway down from the V-neck, creating a structured centre line that gives the fitted bodice a tailored quality without the weight of actual tailoring. The brass-look finish against the cornflower blue is a specific, considered colour pairing — warm metallic against cool blue is a combination that designers return to repeatedly because it always resolves well. It is the detail that makes this dress look more expensive than it is and more thoughtful than it needed to be.\u003c\/p\u003e\n\n\u003ch3\u003eConscious fashion\u003c\/h3\u003e\n\u003cp\u003e5% of every WowStore order funds a cause you choose — clean water, education, or healthcare.\u003c\/p\u003e\n\n\u003ch3\u003ePromise\u003c\/h3\u003e\n\u003cp\u003eFree EU delivery on orders over €69 and a 30-day returns policy — because a summer dress is the kind of purchase that should feel entirely risk-free. If it doesn't fit the way you imagined, returning it is straightforward. We're confident it will fit perfectly and wear even better.\u003c\/p\u003e","brand":"WowStore.live","offers":[{"title":"Sky Blue \/ S","offer_id":52746402955592,"sku":"100100142774236","price":84.99,"currency_code":"EUR","in_stock":true},{"title":"Sky Blue \/ M","offer_id":52746402988360,"sku":"100100142775430","price":84.99,"currency_code":"EUR","in_stock":true},{"title":"Sky Blue \/ L","offer_id":52746403021128,"sku":"100100142772087","price":84.99,"currency_code":"EUR","in_stock":true},{"title":"Sky Blue \/ XL","offer_id":52746403053896,"sku":"100100142772164","price":84.99,"currency_code":"EUR","in_stock":true},{"title":"Sky Blue \/ 2XL","offer_id":52746403086664,"sku":"100100142775492","price":84.99,"currency_code":"EUR","in_stock":true},{"title":"Gray\/white \/ S","offer_id":52746403119432,"sku":"100100142779097","price":84.99,"currency_code":"EUR","in_stock":true},{"title":"Gray\/white \/ M","offer_id":52746403152200,"sku":"100100142770501","price":84.99,"currency_code":"EUR","in_stock":true},{"title":"Gray\/white \/ L","offer_id":52746403184968,"sku":"100100142772067","price":84.99,"currency_code":"EUR","in_stock":true},{"title":"Gray\/white \/ XL","offer_id":52746403217736,"sku":"100100142775231","price":84.99,"currency_code":"EUR","in_stock":true},{"title":"Gray\/white \/ 2XL","offer_id":52746403250504,"sku":"100100142773186","price":84.99,"currency_code":"EUR","in_stock":true},{"title":"Black \/ S","offer_id":52746403283272,"sku":"100100142775657","price":84.99,"currency_code":"EUR","in_stock":true},{"title":"Black \/ M","offer_id":52746403316040,"sku":"100100142770027","price":84.99,"currency_code":"EUR","in_stock":true},{"title":"Black \/ L","offer_id":52746403348808,"sku":"100100142779937","price":84.99,"currency_code":"EUR","in_stock":true},{"title":"Black \/ XL","offer_id":52746403381576,"sku":"100100142772789","price":84.99,"currency_code":"EUR","in_stock":true},{"title":"Black \/ 2XL","offer_id":52746403414344,"sku":"100100142778587","price":84.99,"currency_code":"EUR","in_stock":true},{"title":"Brown \/ S","offer_id":52746403447112,"sku":"100100142779230","price":84.99,"currency_code":"EUR","in_stock":true},{"title":"Brown \/ M","offer_id":52746403479880,"sku":"100100142772625","price":84.99,"currency_code":"EUR","in_stock":true},{"title":"Brown \/ L","offer_id":52746403512648,"sku":"100100142772491","price":84.99,"currency_code":"EUR","in_stock":true},{"title":"Brown \/ XL","offer_id":52746403545416,"sku":"100100142771804","price":84.99,"currency_code":"EUR","in_stock":true},{"title":"Brown \/ 2XL","offer_id":52746403578184,"sku":"100100142770708","price":84.99,"currency_code":"EUR","in_stock":true},{"title":"Burgundy \/ S","offer_id":52746403610952,"sku":"100100142770000","price":84.99,"currency_code":"EUR","in_stock":true},{"title":"Burgundy \/ M","offer_id":52746403643720,"sku":"100100142775484","price":84.99,"currency_code":"EUR","in_stock":true},{"title":"Burgundy \/ L","offer_id":52746403676488,"sku":"100100142778991","price":84.99,"currency_code":"EUR","in_stock":true},{"title":"Burgundy \/ XL","offer_id":52746403709256,"sku":"100100142778693","price":84.99,"currency_code":"EUR","in_stock":true},{"title":"Burgundy \/ 2XL","offer_id":52746403742024,"sku":"100100142771894","price":84.99,"currency_code":"EUR","in_stock":true},{"title":"Gray \/ S","offer_id":52746403774792,"sku":"100100142775217","price":84.99,"currency_code":"EUR","in_stock":true},{"title":"Gray \/ M","offer_id":52746403807560,"sku":"100100142779895","price":84.99,"currency_code":"EUR","in_stock":true},{"title":"Gray \/ L","offer_id":52746403840328,"sku":"100100142779919","price":84.99,"currency_code":"EUR","in_stock":true},{"title":"Gray \/ XL","offer_id":52746403873096,"sku":"100100142776374","price":84.99,"currency_code":"EUR","in_stock":true},{"title":"Gray \/ 2XL","offer_id":52746403905864,"sku":"100100142774593","price":84.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0878\/9042\/8232\/files\/sleeveless-button-front-flowy-midi-dresswow-store-9790509.jpg?v=1774406306","url":"https:\/\/wowstore.live\/products\/sleeveless-button-front-flowy-midi-dress","provider":"Wow Store","version":"1.0","type":"link"}