{"title":"Unisex Fashion Collection","description":"\u003cp\u003eDiscover the future of style with our \u003cstrong\u003eunisex gender-neutral fashion\u003c\/strong\u003e collection at WowStore.live — where inclusive clothing meets conscious design for everyone, regardless of identity or expression. Thoughtfully crafted from sustainable materials, each piece in this unisex fashion line celebrates individuality while supporting a more ethical and eco-aware wardrobe. Whether you're searching for minimalist basics, statement layers, or versatile everyday essentials, our curated range blends comfort, quality, and modern aesthetics to suit diverse lifestyles across Europe.\u003c\/p\u003e\n\n\u003cp\u003eAt WowStore.live, we believe fashion should be accessible and empowering for all. That’s why we offer \u003cstrong\u003efree EU shipping on orders over €69\u003c\/strong\u003e, making it easier than ever to build your ideal capsule wardrobe. Plus, enjoy hassle-free shopping with our \u003cstrong\u003efree returns policy\u003c\/strong\u003e, so you can shop confidently knowing you have the flexibility to exchange or return items that don’t quite fit your vibe.\u003c\/p\u003e\n\n\u003cp\u003eNeed styling inspiration? Meet \u003cstrong\u003eAI Stylist Lucy\u003c\/strong\u003e — our smart virtual assistant who helps you discover pieces that match your personal taste, body type, and lifestyle. Simply share your preferences, and Lucy curates personalized outfit suggestions from our \u003cstrong\u003econscious fashion\u003c\/strong\u003e collection, helping you navigate \u003cstrong\u003egender-neutral clothing trends\u003c\/strong\u003e with ease.\u003c\/p\u003e\n\n\u003cp\u003eFrom organic cotton tees to recycled fabric outerwear, our \u003cstrong\u003einclusive clothing\u003c\/strong\u003e is designed to move through life with you — effortlessly, sustainably, and authentically. Explore our unisex fashion collection today and join a community that values diversity, sustainability, and real style. Your next favorite piece is just a click away.\u003c\/p\u003e","products":[{"product_id":"classic-unisex-crewneck-sweatshirt-gildan®-18000","title":"Bad Puggy Mugshot 'I Love Myself' Graphic Unisex Crewneck Sweatshirt","description":"\u003ch2\u003eThe Sweatshirt Where the Dog Has More Attitude Than You Do\u003c\/h2\u003e\n\u003cp\u003eNot every piece of clothing needs to be serious. Some items in a wardrobe earn their keep by making people smile at an unexpected moment — the stranger on the bus, the colleague passing in the corridor, the friend who has been having a difficult week and suddenly genuinely laughs. The Bad Puggy Mugshot Sweatshirt is this kind of garment. A white Gildan crewneck, an oversized graphic of a pug dog holding a height-chart board with BAD PUGGY printed across it, and a small red heart tag in the lower corner reading I LOVE. The concept is deadpan, the execution is precise, and the result is a sweatshirt that consistently produces a reaction. Wear it once and you will understand exactly what it is for.\u003c\/p\u003e\n\n\u003ch3\u003eThe Piece\u003c\/h3\u003e\n\u003cp\u003eBuilt on the Gildan 18000 heavyweight fleece base — a crewneck sweatshirt in white with ribbed cuffs, collar, and waistband — this piece starts from a foundation that is well known for its weight, durability, and straightforward fit. The Gildan 18000 is an eight-ounce fleece construction that sits between a lightweight and a heavyweight sweatshirt in feel, warm enough for genuine cold-weather use and substantial enough to hold its shape through repeated washing. The graphic occupies the full front panel: a photorealistic pug dog rendered in a police-style mugshot format, holding a striped height-chart board with BAD PUGGY in large text, accompanied by a small red embroidered-style I LOVE patch in the lower right. The graphic is screen-printed or DTG-applied to last through regular machine washing without fading.\u003c\/p\u003e\n\n\u003ch3\u003eWho Wears This\u003c\/h3\u003e\n\u003cp\u003ePug owners who want their dog's personality represented in their wardrobe — and who have reached the point of accepting that their pug probably does consider itself a criminal mastermind with an excellent self-image. People who appreciate deadpan humour in clothing and find most graphic T-shirts either too loud or too vague to be genuinely funny. Gift buyers for anyone who owns, loves, or is obsessed with pugs — this is the gift that requires zero additional explanation. Those who have a wardrobe that is mostly serious and want one thing in it that is the specific opposite. Anyone who has looked at their pug's face and thought: this dog has done something and is completely unbothered by it.\u003c\/p\u003e\n\n\u003ch3\u003eConstruction Details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eGildan 18000 base — 50% cotton, 50% polyester heavyweight fleece, 8 oz\u003c\/li\u003e\n\u003cli\u003eWhite colourway with BAD PUGGY mugshot graphic on full front panel\u003c\/li\u003e\n\u003cli\u003eRibbed crewneck collar, cuffs, and waistband\u003c\/li\u003e\n\u003cli\u003eSet-in sleeves — clean, classic sweatshirt silhouette\u003c\/li\u003e\n\u003cli\u003eUnisex fit — designed to work across genders and a range of body types\u003c\/li\u003e\n\u003cli\u003eMachine washable — graphic print maintains integrity through regular washing\u003c\/li\u003e\n\u003cli\u003eAvailable in standard unisex sizes — size up for a relaxed, oversized fit\u003c\/li\u003e\n\u003cli\u003eRed I LOVE accent detail in lower right of front graphic\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eFabric and Comfort\u003c\/h3\u003e\n\u003cp\u003eThe Gildan 18000 fleece construction is a known quantity for good reason: the cotton-polyester blend creates a fabric that feels substantial and warm without being heavy or stiff, launders without significant shrinkage when washed at the correct temperature, and maintains its shape at the collar and cuffs through repeated wear and washing. The fleece interior provides genuine warmth without the need for a base layer in mild cold weather conditions. The exterior is smooth enough for printing without the texture interfering with graphic quality — which is why this base is a preferred canvas for high-quality graphic production.\u003c\/p\u003e\n\n\u003ch3\u003eFit and Silhouette\u003c\/h3\u003e\n\u003cp\u003eThe Gildan 18000 runs in standard unisex sizing with a relaxed, boxy fit that suits both straight and curved body profiles without requiring adjustment. The crewneck sits at a mid-neck height — not at the collarbone, not at the throat — which is the comfortable middle position for a sweatshirt collar during extended wear. The sleeves are set-in at the shoulder and have a straight-through arm width that accommodates layering a shirt or long-sleeve top underneath without the seam pulling. Size as you normally would for a relaxed sweatshirt fit; go one size up if you prefer the current trend of a more oversized, dropped-shoulder silhouette.\u003c\/p\u003e\n\n\u003ch3\u003eThree Outfit Contexts\u003c\/h3\u003e\n\u003cp\u003eFirst: with straight-leg light-wash jeans, white trainers, and the sweatshirt as the single statement piece — the white base means the graphic does all the work and the rest of the outfit can be as quiet as possible. Second: layered under an oversized denim jacket or barn coat for autumn weather — the crewneck sits cleanly under a collar and the graphic disappears into the layering, revealing itself when the jacket is removed. Third: as leisurewear with matching or tonal sweatpants — the Bad Puggy sweatshirt is the most visually interesting version of a home outfit that exists in the pug-owner community.\u003c\/p\u003e\n\n\u003ch3\u003eOccasions\u003c\/h3\u003e\n\u003cp\u003eWeekend casual wear where the sweatshirt functions as a whole outfit in one piece. Gifting for pug owners at birthdays, Christmas, and any other occasion where the brief is \"something they will actually use and love.\" Casual social occasions where a humorous graphic shirt does the work of making the wearer immediately approachable. Dog park visits where the sweatshirt communicates species allegiance without any words. At-home comfort wear that is considerably more entertaining than a plain crewneck.\u003c\/p\u003e\n\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cp\u003eMachine wash at 30°C, inside out, to protect the graphic print from friction with other items in the machine. Tumble dry on low or hang to dry. Do not iron directly over the graphic. The Gildan 18000 base is designed to maintain its shape and graphic quality through regular machine washing — it does not require special care beyond the standard considerations for graphic-print sweatshirts.\u003c\/p\u003e\n\n\u003ch3\u003eThe Wow Detail\u003c\/h3\u003e\n\u003cp\u003eIt is the expression on the dog. The pug in the graphic has the exact expression that pugs have when they know they have done something wrong and do not care even slightly. The wrinkled face, the slightly lowered brow, the direct camera eye contact — it is a mugshot of an animal that is completely fine with being photographed for this purpose and would absolutely do it again. The height-chart board is the detail that makes it a committed concept rather than a loose pug illustration. The precision of the execution is what makes the joke work: deadpan is only funny when it is fully committed, and this one is.\u003c\/p\u003e\n\n\u003ch3\u003eConscious Wardrobe Choices\u003c\/h3\u003e\n\u003cp\u003eClothing that makes people genuinely smile — that produces an unforced, real reaction in strangers and friends alike — has a value in a wardrobe that serious, neutral pieces cannot provide. The Gildan 18000 base means this is a sweatshirt built for years of regular wearing, not a novelty item that deteriorates after a few washes. WowStore includes graphic pieces like this because a well-curated wardrobe has room for things that are simply and reliably good fun. 5% of every WowStore order funds a cause you choose — clean water, education, or healthcare.\u003c\/p\u003e\n\n\u003ch3\u003eOur Promise\u003c\/h3\u003e\n\u003cp\u003eThe Bad Puggy Mugshot Sweatshirt ships with free EU delivery on orders over €69 and is covered by our 30-day returns policy if the size or print quality does not meet expectations. Our curation guarantee means the graphic quality and base construction were assessed before listing. The pug does not offer a refund for emotional investment, but WowStore does on everything else.\u003c\/p\u003e","brand":"WowStore.live","offers":[{"title":"S","offer_id":52885385412936,"sku":"a8951ce3-911f-4d17-837c-ede173810e49","price":55.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":52885385445704,"sku":"720f41eb-dfe8-4f68-b1b1-e545d701a997","price":63.57,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":52885385478472,"sku":"bf865bfc-b496-4353-97c6-09f129bc8338","price":63.57,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":52885385511240,"sku":"68255748-239e-4a8b-956a-4dd712075348","price":63.57,"currency_code":"EUR","in_stock":true},{"title":"2XL","offer_id":52885385544008,"sku":"761f4652-a6ca-48a3-a075-fc0e3550ef5a","price":70.93,"currency_code":"EUR","in_stock":true},{"title":"3XL","offer_id":52885385576776,"sku":"a56836b1-a74d-45c0-ac1f-cad7cf392c24","price":77.73,"currency_code":"EUR","in_stock":true},{"title":"4XL","offer_id":52885385609544,"sku":"6ceee811-bea6-4080-bed4-349b76b24458","price":97.17,"currency_code":"EUR","in_stock":true},{"title":"5XL","offer_id":52885385642312,"sku":"4360ccad-9b6e-4121-a61c-159ad07d82ae","price":104.97,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0878\/9042\/8232\/files\/classic-unisex-crewneck-sweatshirt-gildan-18000wow-store-5085681.webp?v=1776063076"},{"product_id":"premium-unisex-crewneck-t-shirt-bella-canvas-3001","title":"Unisex 'Fashionista Style With Attitude' Streetwear Graphic Crewneck T-Shirt","description":"\u003ch2\u003eWear Your Attitude. Own the Street.\u003c\/h2\u003e\n\u003cp\u003eSome T-shirts blend into the background. This one does not. The 'Fashionista — Style with Attitude' graphic T-shirt is a statement piece built on a foundation of serious everyday comfort. A bold stylised illustration anchors the front — a confident fashion figure in sunglasses, a yellow jacket, and blue jeans against an urban backdrop, with the words that say exactly what needs saying. This is a shirt for people who move through the world with intention, who know that what you wear communicates something before you say a word.\u003c\/p\u003e\n\n\u003ch3\u003eThe Piece\u003c\/h3\u003e\n\u003cp\u003eThis is the Unisex 'Fashionista — Style With Attitude' Streetwear Graphic Crewneck T-Shirt in white. A centred graphic on the front features a stylised illustration of a fashion-forward figure — high bun, oversized sunglasses, yellow structured jacket over a white crop, slim blue jeans — set against a minimal urban backdrop with bold statement typography. A small accent patch on the right sleeve adds a finishing detail that rewards a closer look. The crewneck cut is clean and relaxed, with a silhouette that works equally well worn loose or tucked in.\u003c\/p\u003e\n\n\u003ch3\u003eWho It Is For\u003c\/h3\u003e\n\u003cp\u003eThis T-shirt is for anyone who approaches getting dressed as a form of self-expression. It is made to be worn by people who love fashion as a language — not just a covering. Whether you identify with streetwear culture, follow fashion closely, or simply appreciate a piece with genuine character and visual energy, this shirt resonates. It suits confident dressers across all genders who want their wardrobe to say something specific and unmistakable. If you have ever looked at a plain white T-shirt and wished it had more to say, this is your answer.\u003c\/p\u003e\n\n\u003ch3\u003eCloser Look\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eCentred front graphic: stylised fashion illustration with bold typography reading 'FASHIONISTA — Style with Attitude'\u003c\/li\u003e\n\u003cli\u003eUrban backdrop detail adds depth and context to the illustration\u003c\/li\u003e\n\u003cli\u003eSmall red accent patch on the right sleeve for a finishing streetwear-adjacent touch\u003c\/li\u003e\n\u003cli\u003eClean crewneck collar with a relaxed, unstructured opening\u003c\/li\u003e\n\u003cli\u003eShort set-in sleeves with neat hem finishes\u003c\/li\u003e\n\u003cli\u003eWhite base fabric that keeps the graphic vivid and high-contrast\u003c\/li\u003e\n\u003cli\u003eUnisex cut designed to work across different body shapes and sizes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eFabric and Feel\u003c\/h3\u003e\n\u003cp\u003eThe shirt is built on a high-quality jersey knit base fabric that sits comfortably against the skin from the first wear. The white base is bright enough to keep the graphic sharp and high-contrast without feeling clinical or harsh. The fabric has just enough body to hold the graphic print without distortion, while remaining lightweight and breathable for all-day comfort across different climates and settings. It washes well and holds its shape through repeated laundering, which matters when a piece looks this good and you will want to reach for it regularly.\u003c\/p\u003e\n\n\u003ch3\u003eFit and Silhouette\u003c\/h3\u003e\n\u003cp\u003eThe fit is relaxed and genuinely unisex — neither boxy nor clingy, simply well-proportioned and easy to wear across different builds. The crewneck sits naturally at the base of the neck without pulling or gaping. Sleeves hit at a flattering mid-upper-arm point. The body length is generous enough to tuck in or knot at the front, offering flexibility in how you wear it. Overall, it has the easy, lived-in feel of a shirt you will throw on repeatedly — but the graphic makes sure it never reads as an afterthought.\u003c\/p\u003e\n\n\u003ch3\u003eStyling\u003c\/h3\u003e\n\u003cp\u003eFor a street-ready daytime look, wear this T-shirt with wide-leg cargo trousers in olive or black and chunky platform boots. Let the shirt hang loose and add a bucket hat or crossbody bag to complete the energy of the graphic.\u003c\/p\u003e\n\u003cp\u003eFor a smart-casual mix, tuck the front of the shirt into high-waisted tailored trousers in camel or charcoal. Layer a minimal longline coat over the top and finish with pointed-toe mules — the contrast between the bold graphic and the tailored pieces makes the look feel genuinely editorial.\u003c\/p\u003e\n\u003cp\u003eFor a weekend-easy approach, pair it with relaxed mom jeans or straight-cut denim shorts, retro-shaped sunglasses, and simple flat sandals. The graphic does all the work; let the rest of the outfit breathe.\u003c\/p\u003e\n\n\u003ch3\u003eOccasions\u003c\/h3\u003e\n\u003cp\u003eThis T-shirt is built for life outside the office. It thrives at weekend brunches, street markets, creative industry events, art gallery openings, music festivals, and casual social dinners at relaxed venues. It works on city breaks as a versatile layer under denim jackets or overshirts. It is a strong contender for travel days when you want to feel put-together in comfort. And it holds its own at any event where the dress code is creative, casual, or self-directed — which increasingly covers a lot of the most interesting places to be.\u003c\/p\u003e\n\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cp\u003eMachine wash cold on a gentle cycle, inside out, to protect the graphic print and the base fabric. Use a mild detergent without bleach or optical brighteners — both can affect the vibrancy of the print over time. Tumble dry on a low heat setting or, ideally, lay flat or hang to air dry. Avoid high heat ironing directly over the graphic; iron the reverse side on a low setting if needed. Treat the print well and this shirt will stay sharp and vivid through many wears and washes.\u003c\/p\u003e\n\n\u003ch3\u003eWow Detail\u003c\/h3\u003e\n\u003cp\u003eThe graphic is not a simple logo slap. It is an illustration that tells a small story — a figure dressed with total intention, framed by an urban environment that makes the setting feel real, with typography that does not just decorate but declares. The small sleeve patch is the detail that takes the shirt from graphic T-shirt to something that has clearly been thought through. It is a subtle signal of quality and curation that you only notice on closer inspection — exactly the kind of finishing touch that separates a piece people remember from one they forget the moment they take it off.\u003c\/p\u003e\n\n\u003ch3\u003eConscious Fashion\u003c\/h3\u003e\n\u003cp\u003e5% of every WowStore order funds a cause you choose — clean water, education, or healthcare.\u003c\/p\u003e\n\n\u003ch3\u003eOur Promise\u003c\/h3\u003e\n\u003cp\u003eEvery WowStore order ships with free EU delivery on orders over €69. We also offer a straightforward 30-day returns policy — because buying online should feel low-risk and easy. If the fit is not right or the piece does not match your expectations, returning it is simple and hassle-free. We stand behind every item we ship and want every purchase to feel like the right one.\u003c\/p\u003e","brand":"WowStore.live","offers":[{"title":"White \/ XS","offer_id":52893347479880,"sku":"3acb3d75-a16d-4ae8-ac0a-faf33fbbbe4c","price":34.4,"currency_code":"EUR","in_stock":true},{"title":"White \/ S","offer_id":52893347512648,"sku":"5212010d-0b5c-4198-9736-320993c68ea2","price":34.4,"currency_code":"EUR","in_stock":true},{"title":"White \/ M","offer_id":52893347545416,"sku":"bcd91d6c-e1ac-46a1-aeef-d7dd30b1f63d","price":34.4,"currency_code":"EUR","in_stock":true},{"title":"White \/ L","offer_id":52893347578184,"sku":"9181b618-1226-4e79-906f-64a07b7c6664","price":34.4,"currency_code":"EUR","in_stock":true},{"title":"White \/ XL","offer_id":52893347610952,"sku":"7a94ac12-0c60-4e08-b5a6-ca2a61a7888a","price":34.4,"currency_code":"EUR","in_stock":true},{"title":"White \/ 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